Ad-supported streaming brings new viewers to Netflix, Disney+

New subscribers make up 85% of ad-supported streaming signups, underscoring the potential reach for advertisers, per new SambaTV and HarrisX research.

TikTok comes to Redbox kiosks as part of OOH push

Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex.

Albertsons reinventing digital circulars with Meta pilot

For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.

PepsiCo deepens soccer ties with EA Sports partnership

The multi-year, global tie-up elevates flagship brands Pepsi, Lay’s and Gatorade as partners of the forthcoming EA Sports FC video game.

Taco Bell revives coin drop game from aughts to boost mobile app

The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push.

Truly Hard Seltzer launches zero gravity pop-up bar

The Boston Beer Company brand is looking to break through an increasingly crowded hard alternative category with a splashy experiential activation.

How Heineken disrupted the staid non-alcoholic beer industry

While the brand was the best-selling offering in the category in 2022, Heineken 0.0 wasn’t always a sure thing for the Netherlands-based brewer. 

Amazon launches TikTok game show for Prime Day

During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals.

Campaign Trail: Samsonite taps into nostalgia for golden age of travel

Gen Z and millennial consumers saw the brand as one their parents favored, an insight that informed a campaign created with ad agency Iris.

MediaMath’s bankruptcy demonstrates difficulties of DSP model

The ad-tech company filed following its inability to lock down an acquisition by potential buyers including Viant Technology and Verve Group.

Why CMOs should adopt the mindset of a futurist

Predicting the future can be a fool’s errand, but CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune.

T-Mobile gears up for MLB All-Star game with AR and drones

In a first for the baseball league, a drone camera over the field will transmit live video over 5G to programming on MLB.com, Facebook and Twitter.

Threads reaches 100 million members in record time

The new, Twitter-like app from Meta is now the fastest-growing app of all time.

NYT’s Wordle debuts new mobile ad format with DoorDash

The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.”

The Body Shop teams with HeadCount to continue purpose-driven work

The beauty retailer's roster of youth activists will utilize livestreams, digital storytelling and live events to spread the word about voting access.

Yum Brands inks AI-powered customer data partnership

Treasure Data will collect first-, second- and third-party data for the restaurant company to create “a single view of a customer across multiple brands.”

Meta’s Threads app quickly reaches over 30M users

With the Twitter-like app on track to become the fastest-growing platform of all time, a host of big brands like Pepsi quickly jumped on board. 

Premier League throws in AR trophy hunt for US soccer tournament

Fans can use a map to search for 20 trophies hidden within the tournament’s five U.S. host cities for the chance to win a variety of prizes.

Denny’s gamifies loyalty program with monthly challenges

Customers are rewarded based on completing certain tasks, such as eating at the chain four times in July to receive a free Grand Slam breakfast. 

Meta launches Threads, provides insights into coming elements

It looks clean, functional, and it could be a viable Twitter alternative.

Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’

The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.

Why IPG is betting quantum computing can reduce agency complexity

The group has already begun experimenting with models for clients such as Coca-Cola and Verizon as part of a new partnership with D-Wave Quantum.

NASCAR rides with major sponsors like Coca-Cola for 75th anniversary campaign

Busch Light, Coca-Cola, Geico and Xfinity have, for the first time, come together with NASCAR for a campaign spanning numerous touch points.

The biggest rebrands and refreshes of 2023 so far

In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases.

Budweiser resurfaces #BringHomeTheBud for Women’s World Cup

The brand debuted an ad that features Leo Messi watching tournament footage projected on cargo containers of Budweiser.

Updated July 11, 2023