Brand Strategy: Page 2

  • Taco Bell brings back coin drop game to boost mobile app
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    Courtesy of Taco Bell
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    Taco Bell revives coin drop game from aughts to boost mobile app

    The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push.

    By • July 11, 2023
  • A brown package on a bright blue background that says "Prime Day" and "July 11-12."
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    Courtesy of Business Wire
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    Amazon launches TikTok game show for Prime Day

    During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals.

    By • July 11, 2023
  • Bike lane in evening. Sign for bicycle painted on the asphalt. Car and traffic in background. Dividing line. Shadow from sunset sun. Explore the Trendline➔
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    olaser via Getty Images
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    Trendline

    The Marketing Dive Outlook on 2023

    Key into where the industry winds are blowing in 2023 across media, emergent technology and the public mood.

    By Marketing Dive staff
  • Hand Levitating a Digital Smiling Box Icon and many Futuristic Graphics Connecting to the Universe.
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    BlackSalmon via Getty Images
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    Opinion

    Why CMOs should adopt the mindset of a futurist

    Predicting the future can be a fool’s errand, but CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune.

    By Lizzy Foo Kune • July 11, 2023
  • Baseball on the Chalk Line of the Infield
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    33ft via Getty Images
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    T-Mobile gears up for MLB All-Star game with AR and drones

    In a first for the baseball league, a drone camera over the field will transmit live video over 5G to programming on MLB.com, Facebook and Twitter.

    By Aaron Baar • July 10, 2023
  • Truly Hard Seltzer launches zero gravity pop-up bar
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    Courtesy of Truly Hard Seltzer
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    Truly Hard Seltzer launches zero gravity pop-up bar

    The Boston Beer Company brand is looking to break through an increasingly crowded hard alternative category with a splashy experiential activation.

    By • July 10, 2023
  • Heineken
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    Retrieved from Heineken.
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    How Heineken disrupted the staid non-alcoholic beer industry

    While the brand was the best-selling offering in the category in 2022, Heineken 0.0 wasn’t always a sure thing for the Netherlands-based brewer. 

    By Christopher Doering • July 10, 2023
  • Samsonite Travel Like Your Parents campaign
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    Courtesy of Samsonite
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    Column

    Campaign Trail: Samsonite taps into nostalgia for golden age of travel

    Gen Z and millennial consumers saw the brand as one their parents favored, an insight that informed a campaign created with ad agency Iris.

    By • July 7, 2023
  • Blue and purple Taco Bell sauce packets are inscribed with messages against a metaverse-themed backdrop.
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    Retrieved from Taco Bell Corp. on August 25, 2022
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    Yum Brands inks AI-powered customer data partnership

    Treasure Data will collect first-, second- and third-party data for the restaurant company to create “a single view of a customer across multiple brands.”

    By Aneurin Canham-Clyne • July 6, 2023
  • A campaign image for Premier League's trophy hunt ahead of its Summer Series, with the image depicting trophies placed in various spots on a map.
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    Courtesy of The Premier League
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    Premier League throws in AR trophy hunt for US soccer tournament

    Fans can use a map to search for 20 trophies hidden within the tournament’s five U.S. host cities for the chance to win a variety of prizes.

    By Aaron Baar • July 6, 2023
  • An image depicting a new ad placement within NYT's Wordle web version with DoorDash as the first to use the new placements.
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    Permission granted by The New York Times
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    NYT’s Wordle debuts new mobile ad format with DoorDash

    The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.”

    By • July 6, 2023
  • The beauty retailer's roster of youth activist "Changermakers"
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    Courtesy of The Body Shop
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    The Body Shop teams with HeadCount to continue purpose-driven work

    The beauty retailer's roster of youth activists will utilize livestreams, digital storytelling and live events to spread the word about voting access.

    By • July 6, 2023
  • Top NASCAR Winston Cup series driver Jeff Gordon drives one of the 'NASCAR RACERS'-themed cars, unveiled Thursday, November 11th at the start of the Pennzoil 400 weekend at Homestead-Miami Speedway.
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    Scott Gries / Staff via Getty Images
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    NASCAR rides with major sponsors like Coca-Cola for 75th anniversary campaign

    Busch Light, Coca-Cola, Geico and Xfinity have, for the first time, come together with NASCAR for a campaign spanning numerous touch points.

    By • July 6, 2023
  • Instagram Threads screenshots
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    Retrieved from Alessandro Paluzzi/Twitter on July 02, 2023
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    Meta launches Threads, provides insights into coming elements

    It looks clean, functional, and it could be a viable Twitter alternative.

    By Andrew Hutchinson • July 5, 2023
  • Budweiser's "Bring Home the Bud" campaign image that reads, "Who Will Bring Home The Bud?"
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    Courtesy of Budweiser
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    Budweiser resurfaces #BringHomeTheBud for Women’s World Cup

    The brand debuted an ad that features Leo Messi watching tournament footage projected on cargo containers of Budweiser.

    By Aaron Baar • Updated July 11, 2023
  • Cottonelle Partners with Actor and Comedian Ken Jeong as Brand's First-Ever "Assvertiser"
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    Courtesy of Kimberly-Clark Corporation
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    Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’

    The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.

    By • July 5, 2023
  • Pepsi
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    Courtesy of Pepsi
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    The biggest rebrands and refreshes of 2023 so far

    In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases.

    By • July 5, 2023
  • Concept art shows a Jack in the Box location decorated to be Snoop Dogg-themed
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    Retrieved from Jack in the Box on June 30, 2023
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    Jack in the Box, Corona kick back for summer with help from Snoop Dogg

    The ubiquitous brand ambassador serves as guide for an experience consumers can access by scanning QR codes on Corona products.

    By • June 30, 2023
  • A portrait of Sean Tresvant, Taco Bell's incoming CEO.
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    Courtesy of Taco Bell
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    Taco Bell promotes global chief brand officer to CEO

    Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019.

    By Aneurin Canham-Clyne • June 30, 2023
  • Digital illustration of Fenty products for Roblox.
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    Courtesy of Fenty Beauty, Fenty Skin
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    Fenty Beauty launches product creation experience on Roblox

    Within the virtual gaming environment, players can also go on scavenger hunts, explore mazes and learn more about the brand’s most popular products.

    By Tatiana Walk-Morris • June 30, 2023
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    Courtesy of Denny's
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    Denny’s gamifies loyalty program with monthly challenges

    Customers are rewarded based on completing certain tasks, such as eating at the chain four times in July to receive a free Grand Slam breakfast. 

    By Aneurin Canham-Clyne • June 29, 2023
  • A campaign image including music artists Flo Milli, Kari Faux, 2Rare and Maiya the Don for 7-Eleven's "Anything Flows" song.
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    Courtesy of 7-Eleven
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    7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

    The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.

    By Aaron Baar • June 29, 2023
  • A 2021 Jeep Grand Cherokee goes through assembly at the Stellantis Detroit Assembly Complex-Mack on June 10, 2021 in Detroit, Michigan.
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    Bill Pugliano via Getty Images
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    Jeep owner Stellantis appoints first AOR for reaching Black audiences

    TKT & Associates will report to Stellantis North America’s head of merchandising and licensing, whose role will oversee multicultural marketing.

    By • June 29, 2023
  • A picture of Hennessy's limited-editon bottle against an urban background.
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    Courtesy of Hennessy
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    Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

    The social-first Hennessy AI.bum Covers tool uses artificial intelligence to transform selfies into album covers that nod to various hip-hop eras.

    By • June 29, 2023
  • A person is seen sorting through fabrics next to a giant pile of textile waste ready for recycling.
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    Annabelle Chih/Getty Images via Getty Images
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    Fashion brands’ narrative on sustainability needs to change, UN says

    Vague language and practices are confusing for consumers and have created mistrust, the organization asserts in a new playbook.

    By Laurel Deppen • June 29, 2023
  • Anheuser-Busch looks to move forward from backlash with people-focused campaign
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    Courtesy of Anheuser-Busch
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    Anheuser-Busch looks beyond backlash with people-focused campaign

    “That's Who We Are” comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light's summer campaign.

    By • June 28, 2023