Marketing Dive - Latest News

Natural Light, Sperry turn boat shoes into sea-ready beer holders

Sara Karlovitch — Fri, 21 Jul 2023 17:32:35 -0400

Consumers can comment on the beer brand’s Instagram for the chance to have their old shoes upcycled into the “Brewzie.”

Campaign Trail: Guerlain engages AI to take its iconic bottle back to the future

Chris Kelly — Fri, 21 Jul 2023 09:00:00 -0400

Creative agency Mnstr used generative AI art to reimagine 170 years of the LVMH brand’s past — and predict 170 years into its future.

TikTok, FIFA strike creator-driven content partnership for Women’s World Cup

Aaron Baar — Thu, 20 Jul 2023 13:00:00 -0400

The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament.

Honeycomb cereal, Terry Crews beseech kids to ‘bee amazing’ via AR

Jessica Deyo — Thu, 20 Jul 2023 12:00:00 -0400

The tie-up includes an immersive obstacle course game and a slew of motivational messages starring Crews, both available via QR code.

Pop-Tarts brings back ‘Crazy Good’ characters with a modern twist

Peter Adams — Thu, 20 Jul 2023 10:40:00 -0400

Tapping into nostalgia for the 2000s continues to be a major marketing trend as the Kellogg brand resurrects its animated toaster pastries.

Meow Mix embraces ‘90s boy bands in latest spin on jingle

Sara Karlovitch — Thu, 20 Jul 2023 10:00:00 -0400

A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet.

Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings

Chris Kelly — Thu, 20 Jul 2023 09:26:00 -0400

The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier.

Sonesta chief brand officer on building name recognition in a crowded market

Noelle Mateer — Wed, 19 Jul 2023 11:37:00 -0400

The hotel company’s marketing team has had to think creatively about how to build awareness for the “80-year-old startup.”

True Religion’s new chief marketing officer will lead the brand’s digital pivot

Lara Ewen — Wed, 19 Jul 2023 10:52:34 -0400

Kristen D’Arcy, formerly of Pacsun and American Eagle Outfitters, said she expects e-commerce to represent 50% of the brand’s revenue in a few years.

Sociable: Meta releases advanced Llama 2 large language model to power new AI experiences

Andrew Hutchinson — Wed, 19 Jul 2023 10:27:00 -0400

Also, a newly expanded partnership will enable developers using Microsoft tools to choose between Meta’s Llama and OpenAI’s GPT models when building AI experiences.