Marketing Dive - Latest News news, voices and jobs for industry professionals. Optimized for your mobile phone.en-usFri, 21 Jul 2023 17:32:35 -0400Natural Light, Sperry turn boat shoes into sea-ready beer holders<p>Consumers can comment on the beer brand&rsquo;s Instagram for the chance to have their old shoes upcycled into the &ldquo;Brewzie.&rdquo;</p>Sara KarlovitchFri, 21 Jul 2023 17:32:35 -0400 Trail: Guerlain engages AI to take its iconic bottle back to the future<p>Creative agency Mnstr used generative AI art to reimagine 170 years of the LVMH brand&rsquo;s past &mdash; and predict 170 years into its future.</p>Chris KellyFri, 21 Jul 2023 09:00:00 -0400, FIFA strike creator-driven content partnership for Women’s World Cup<p>The pair will&nbsp;collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament.</p>Aaron BaarThu, 20 Jul 2023 13:00:00 -0400 cereal, Terry Crews beseech kids to ‘bee amazing’ via AR<p>The tie-up includes an immersive obstacle course game and a slew of motivational messages starring Crews, both&nbsp;available via QR code.</p>Jessica DeyoThu, 20 Jul 2023 12:00:00 -0400 brings back ‘Crazy Good’ characters with a modern twist<p>Tapping into nostalgia for the 2000s continues to be a major marketing trend as the Kellogg brand resurrects its animated toaster pastries.</p>Peter AdamsThu, 20 Jul 2023 10:40:00 -0400 Mix embraces ‘90s boy bands in latest spin on jingle<p>A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet.</p>Sara KarlovitchThu, 20 Jul 2023 10:00:00 -0400’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings<p>The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier.</p>Chris KellyThu, 20 Jul 2023 09:26:00 -0400 chief brand officer on building name recognition in a crowded market<p>The hotel company&rsquo;s marketing team has had to think creatively about how to build awareness for the &ldquo;80-year-old startup.&rdquo;</p>Noelle MateerWed, 19 Jul 2023 11:37:00 -0400 Religion’s new chief marketing officer will lead the brand’s digital pivot<p>Kristen D&rsquo;Arcy, formerly of Pacsun and American Eagle Outfitters, said she expects e-commerce to represent 50% of the brand&rsquo;s revenue in a few years.</p>Lara EwenWed, 19 Jul 2023 10:52:34 -0400 Meta releases advanced Llama 2 large language model to power new AI experiences<p>Also, a newly expanded&nbsp;partnership will enable developers using Microsoft tools to choose between Meta&rsquo;s Llama and OpenAI&rsquo;s GPT models when building&nbsp;AI experiences.</p>Andrew HutchinsonWed, 19 Jul 2023 10:27:00 -0400