TikTok, FIFA strike creator-driven content partnership for Women’s World Cup

The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament.

By Aaron Baar • July 20, 2023

Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings

The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier.

By Chris Kelly • July 20, 2023

Amazon resurfaces ‘spend less’ messaging for back-to-school ads

Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.

By Jessica Deyo • July 17, 2023

Roku parties with ‘Barbie,’ adds Shopify checkout

The tie-up with the upcoming film includes a banner ad placed on Roku screens along with a QR code that consumers can scan to buy tickets.

By Chris Kelly • July 14, 2023

Ad-supported streaming brings new viewers to Netflix, Disney+

New subscribers make up 85% of ad-supported streaming signups, underscoring the potential reach for advertisers, per new SambaTV and HarrisX research.

By Sara Karlovitch • July 13, 2023

TikTok comes to Redbox kiosks as part of OOH push

Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex.

By Chris Kelly • July 13, 2023

NYT’s Wordle debuts new mobile ad format with DoorDash

The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.”

By Jessica Deyo • July 6, 2023

Budweiser resurfaces #BringHomeTheBud for Women’s World Cup

The brand debuted an ad that features Leo Messi watching tournament footage projected on cargo containers of Budweiser.

By Aaron Baar • Updated July 11, 2023

Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.

By Jessica Deyo • June 27, 2023

General Mills names food specialist shop Ingredient as content marketing AOR

The agency, which is also Minneapolis-based, has previously worked with several General Mills brands and boasts an in-house production studio.

By Peter Adams • June 26, 2023

Bud Light looks to rebound from controversy with huge summer push

The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales.

By Chris Kelly • June 22, 2023

Malibu joins remix trend with update of ‘The Piña Colada Song’

Singer Jax lends a hand in refreshing an iconic warm-weather tune and celebrating the rum's role as a key ingredient in a popular tropical cocktail.

By Sara Karlovitch • June 22, 2023

Domino’s delivers anywhere on the map with latest tech innovation

Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign.

By Chris Kelly • June 19, 2023

Smirnoff’s big brand strategy shakeup is all about inclusion

A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection.

By Peter Adams • June 16, 2023

Pinterest doubles down on vertical video for seasonal ad strategy

A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. 

By Jessica Deyo • June 15, 2023

Hoka’s new high-flying ads look to build on $1B sales momentum

Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.

By Peter Adams • June 15, 2023

Nielsen seeks to improve data delivery with new Media Data Room

The cloud-based platform will allow for large data sets to be shared in a privacy-forward way as the measurement company vies for an edge.

By Sara Karlovitch • June 15, 2023

Google unveils AI tools aimed at maximizing video campaigns

New ad solutions Demand Gen and Video View arrive soon after the tech giant updated its generative AI chatbot Bard, among other moves into the space.

By Sara Karlovitch • June 14, 2023

Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.

By Jessica Deyo • June 14, 2023

How Absolut aims to grow LGBTQ+ allyship among consumers, businesses

A new global initiative includes an online guide and certification program for bars and restaurants as Pride-themed marketing comes under heavy fire.

By Peter Adams • June 13, 2023

GroupM: Ad spending normalizes while AI’s impact on budgets surges

A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue.

By Peter Adams • June 12, 2023

7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign

Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression.

By Chris Kelly • June 12, 2023

TikTok parks on gas station screens around US as part of GSTV deal

Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.

By Peter Adams • June 9, 2023

Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life

Created with agency Agent A, an evolution of the “Water Down Nothing” campaign helped the challenger brand bring buzzy tech to a growing category.

By Chris Kelly • June 9, 2023

WSJ: Amazon exploring ad tier for Prime Video

An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds. 

By Chris Kelly • June 8, 2023