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Peter Adams

Senior Reporter |

Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.

Email [email protected]

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1594 articles by Peter Adams

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Pop-Tarts brings back ‘Crazy Good’ characters with a modern twist
July 20, 2023
General Motors taps CVS Health veteran as CMO
July 19, 2023
6 campaigns that broke through the creative rut of H1 2023
July 11, 2023
The biggest rebrands and refreshes of 2023 so far
July 5, 2023
Jack in the Box, Corona kick back for summer with help from Snoop Dogg
June 30, 2023
Jeep owner Stellantis appoints first AOR for reaching Black audiences
June 29, 2023
How Kroger’s in-housing push aims to raise the retail media bar
June 28, 2023
Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth
June 27, 2023
General Mills names food specialist shop Ingredient as content marketing AOR
June 26, 2023
Albertsons proposes retail media standards for industry at crossroads
June 22, 2023
Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared
June 22, 2023
ANA: 15% of programmatic ad spend is wasted on click-bait websites
June 20, 2023
Smirnoff’s big brand strategy shakeup is all about inclusion
June 16, 2023
Hoka’s new high-flying ads look to build on $1B sales momentum
June 15, 2023
Pepsi, Burger King reclaim brand value with smart advertising, report finds
June 14, 2023
How Absolut aims to grow LGBTQ+ allyship among consumers, businesses
June 13, 2023
GroupM: Ad spending normalizes while AI’s impact on budgets surges
June 12, 2023
TikTok parks on gas station screens around US as part of GSTV deal
June 9, 2023
Toyota signs on as first official auto partner of Major League Pickleball
June 8, 2023
Coke links with League of Legends developer on latest flavor experiment
June 7, 2023
Walmart Connect expands in-store ad formats as shoppers return en masse
June 6, 2023
Publicis plants flag with responsible AI by joining industry coalition
June 5, 2023
Skittles links Pride Month packaging to LGBTQ+ stories on Audible
June 2, 2023
Heinz honors ‘irrational’ fan love in first unified global brand platform
June 1, 2023
IPG turns on quantum computing to supercharge campaign optimization
June 1, 2023
WPP shakes up creative process with AI-powered content engine
May 30, 2023
How Cashmere’s blend of culture and data is winning clients
May 26, 2023
Smoothie King pens paperback romance novel with aid of ChatGPT
May 25, 2023
Walmart Connect enlists creative partners to help brands craft better ads
May 24, 2023
Inside Google’s plans for improving paid search with generative AI
May 23, 2023
Report: As CTV commands advertiser interest, fraud grows nearly 70%
May 22, 2023
Mercedes-Benz names new CMO as auto transformation race heats up
May 19, 2023
At Brandcast, YouTube weds power of NFL to creators like MrBeast
May 18, 2023
Oscar Mayer rebrands Wienermobile for first time since 1936
May 17, 2023
LeBron James joins Taco Bell’s fight to liberate ‘Taco Tuesday’
May 16, 2023
NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO
May 12, 2023
Meta bets its advertising scale can differentiate new generative AI tools
May 11, 2023
Google starts testing generative AI in search, ads included
May 10, 2023
Digital media to claim over half of upfronts spending, forecast says
May 10, 2023
Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads
May 10, 2023
Gartner: 45% of executives have increased AI investments due to ChatGPT
May 9, 2023
Microsoft rolls out new chat ads API as part of AI blitz
May 8, 2023
TikTok expands overture to publishers with contextual ad program
May 5, 2023
Microsoft details plans to enrich AI-powered Bing as availability broadens
May 4, 2023
Amazon brings greater precision, interactivity to football streaming ads
May 2, 2023
IPG revenue slides on weakness in tech sector, digital specialists
May 1, 2023
Amazon advertising bucks Q1 digital slowdown with help from automation
April 28, 2023
Meta says AI is improving ad efficiency as revenue growth returns
April 27, 2023
Google ad revenue slides again as platform’s dominance is challenged
April 26, 2023
Coke says increased digital focus is driving a difference with consumers
April 25, 2023
Publicis claims second-largest agency spot thanks to digital, data bets
April 24, 2023
Kraft Real Mayo claims mayo love can lead to more dating app matches
April 21, 2023
Taco Bell’s latest ad reinvents Pete Davidson as morning show host ‘Peter’
April 20, 2023
Netflix pleased by ad-supported plan’s economics, but offers few details
April 19, 2023
Google’s latest cookie alternative tests show promise — and loads of caveats
April 18, 2023
Wingstop names 72andSunny creative AOR to grow brand awareness
April 17, 2023
SeaWorld names Marisa Thalberg CMO to strengthen conservation position
April 14, 2023
General Mills ramps up misinformation fight as generative AI concerns rise
April 13, 2023
IAB: Digital ad growth hits bottleneck as landscape diversifies
April 13, 2023
Keds kicks off brand refresh animated by inclusivity, playfulness
April 12, 2023
Hanes breaks stuffy Victorian Era conventions with help from Blondie
April 11, 2023
Ad-supported media engagement slips as consumers cut back, report finds
April 10, 2023
Disney names first chief brand officer at transitional point
April 7, 2023
Vans blurs lines of self-expression in new global ad campaign
April 6, 2023
Walmart comps pickleball court reservations as craze takes off
April 5, 2023
Will metaverse marketing survive the current tech rout?
April 5, 2023
Dunkin’ staff mistake Affleck for Damon in second spot starring ‘Air’ director
April 4, 2023
As generative AI hype hits full steam, consumers carry reservations
April 3, 2023
Is a recession coming? Ad spending trends indicate ‘yes,’ report says
March 31, 2023
Microsoft assures publishers as ads ramp up in AI-powered Bing
March 30, 2023
Michelob Ultra is first sponsor of network dedicated to women’s sports
March 29, 2023
Walmart winds down Roblox play as metaverse lands in privacy crosshairs
March 28, 2023
Pepsi embraces maximalism for first visual overhaul in 14 years
March 28, 2023
Gap pumps brakes on retail media unit
March 23, 2023
CMOs struggle to balance first-party data needs with value creation
March 22, 2023
Walmart ramps up CTV ambitions with Innovid
March 21, 2023
MLS strikes TikTok partnership as threat of US ban looms
March 20, 2023
Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push
March 17, 2023
Top trade bodies to revise terms and conditions of internet advertising
March 16, 2023
Asos enlists Criteo to scale retail media network, support ad sales
March 15, 2023
How Silicon Valley Bank’s collapse could compound a marketing slowdown
March 14, 2023
Star CMO Machado jumps from Activision Blizzard to food tech startup
March 13, 2023
Roku, Best Buy promise greater CTV precision through retail media pact
March 10, 2023
As video games become cultural juggernauts, marketers still struggle with buy-in
March 9, 2023
Microsoft brings generative AI to CRM product suite
March 8, 2023
Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer
March 7, 2023
As retail media networks multiply, Amazon stands alone
March 6, 2023
Hershey’s trans-inclusive IWD push sparks familiar backlash
March 3, 2023
OpenAI makes ChatGPT easier to integrate, priming tech for scale
March 2, 2023
Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community
March 1, 2023
FTC addresses ‘AI hype’ with warning about potential abuse in advertising
Feb. 28, 2023
AI workflow tool secures $65M from major venture capital firms
Feb. 27, 2023
Agency in-housing debate resurfaces, with fresh shades of nuance
Feb. 27, 2023
Mercedes soups up in-car experience with TikTok, Google partnerships
Feb. 24, 2023
Coke joins AI hype train in search for next-gen creative capabilities
Feb. 23, 2023
Walmart ad sales hit $2.7B as execs eye greater scale
Feb. 22, 2023
How Molson Coors tackles the cost and clutter of football marketing
Feb. 21, 2023
P&G’s Pritchard says AI, algorithms are improving ad effectiveness
Feb. 17, 2023
Instagram sunsets live shopping as commerce retreat continues
Feb. 15, 2023
Coke promotes Fanta shakeup with mobile game, Gen Z creators
Feb. 14, 2023
‘Safe, lazy, boring’: How Super Bowl LVII ads mostly fumbled
Feb. 13, 2023
38% of marketers shift strategy from customer acquisition to loyalty
Feb. 10, 2023
Priceline hides travel deals in digital ads running around Super Bowl LVII
Feb. 9, 2023
Microsoft, Google’s AI race points to shifting search power balance
Feb. 9, 2023
Omnicom eyes AI as means to eliminate mundane agency work
Feb. 8, 2023
Pepsi breaks fourth wall in Super Bowl ads satirizing celeb endorsements
Feb. 8, 2023
Klarna jumps back to Y2K with help from Paris Hilton
Feb. 7, 2023
Old Spice reveals first brand mascot as Super Bowl anticipation heats up
Feb. 6, 2023
Google joins tech peers in touting AI as balm to advertising woes
Feb. 3, 2023
Meta revenue slides for third straight quarter as Reels feels growing pains
Feb. 2, 2023
PepsiCo’s new Starry brand named official soft drink of NBA, WNBA
Feb. 1, 2023
4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift
Jan. 31, 2023
Blockchain, metaverse continue to command CMO interest despite snags
Jan. 26, 2023
A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar
Jan. 25, 2023
Data clean room craze raises new questions about access, interoperability
Jan. 24, 2023
P&G touts big savings from fabric care in-housing strategy
Jan. 23, 2023
Netflix believes ads will eventually drive at least 10% of revenue
Jan. 20, 2023
Avocados from Mexico gives Super Bowl parties a glow up with Pantone
Jan. 19, 2023
Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads
Jan. 18, 2023
9 marketing trends to watch as 2023 tests transformation bets
Jan. 18, 2023
Miller Lite, Coors Light make cases for Super Bowl spotlight
Jan. 17, 2023
How Hollister and Forever 21 manage long-term creator relationships
Jan. 17, 2023
Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years
Jan. 13, 2023
Lowe’s in-houses retail media operations in efficiency play
Jan. 12, 2023
Ryan Reynolds reads from AI-generated script in new Mint Mobile ad
Jan. 11, 2023
Meta implements new system for addressing algorithmic ads bias
Jan. 10, 2023
Dunkin’ reportedly picks new creative agency, clouding future with Anomaly
Jan. 9, 2023
Mercedes-Benz reimagines iconic nodding dog ornament as virtual character
Jan. 6, 2023
M&M’s unites female spokescandies to celebrate women bucking convention
Jan. 5, 2023
Nielsen’s cross-platform measurement product sets launch date
Jan. 4, 2023
Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’
Jan. 3, 2023
Triscuit embraces its unapologetic side with Gordon Ramsay
Dec. 22, 2022
YouTube secures NFL Sunday Ticket to shore up streaming position
Dec. 21, 2022
Tumblr launches livestreaming to capture bigger share of creator market
Dec. 20, 2022
Major League Pickleball names Margaritaville title sponsor, capping off banner year
Dec. 16, 2022
Skyy Vodka finances nuptials to celebrate same-sex marriage bill
Dec. 15, 2022
Doritos opens ghost kitchen catering to late-night cravings
Dec. 14, 2022
Diverse representation in video ads receded in 2022, analysis finds
Dec. 13, 2022
9 campaigns that boosted the mood in 2022
Dec. 12, 2022
Avocados from Mexico returns to Super Bowl with ‘good times and good taste’
Dec. 9, 2022
Campaign Trail: Duracell swaps product focus for emotionally led holiday ads
Dec. 9, 2022
Coke’s holiday strategy leans into streaming with Prime Video anthology
Dec. 8, 2022
Heineken tests attention-based metrics to track sponsorship success
Dec. 7, 2022
Gartner: Uncertainty clouds CMO prospects for 2023
Dec. 6, 2022
Keurig Dr Pepper defends agency payment terms decried as ‘corporate bullying’
Dec. 5, 2022
Reading between the lines of YouTube’s best-performing ads for 2022
Dec. 2, 2022
Pepsi brings ‘Pilk’ to the masses with Lindsay Lohan holiday ad
Dec. 1, 2022
Coke names new marketing lead for North America amid strategy shift
Nov. 30, 2022
HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish
Nov. 29, 2022
Duracell’s holiday ad draws on nostalgic power of home movies
Nov. 28, 2022
Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug
Nov. 21, 2022
World Cup organizers reverse alcohol policy, throwing wrench in AB InBev’s plans
Nov. 18, 2022
Google enhances AR search tools to help harried holiday shoppers
Nov. 17, 2022
Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem
Nov. 16, 2022
Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad
Nov. 15, 2022
Horizon Media weds sports and experience expertise under new practice
Nov. 14, 2022
Reese’s Puffs envisions futuristic ‘Breakfastverse’ with high-end designer
Nov. 11, 2022
Daniel Craig cuts loose in Paris for dancy new Belvedere ads
Nov. 10, 2022
Twitter growth prospects flatten, but few are spared from pummeling digital downturn
Nov. 9, 2022
As retailers sell more ads, marketers’ frustrations and fears grow
Nov. 8, 2022
As nearly half of US marketers cut spending, how is the rest of the world faring?
Nov. 7, 2022
Twitter’s advertiser pool began draining months before Musk takeover, analysis finds
Nov. 4, 2022
High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty
Nov. 3, 2022
Musk takeover leads Mediabrands to recommend pause on Twitter ads
Nov. 2, 2022
Kohl’s deals-focused holiday blitz features bevy of mobile tactics
Nov. 1, 2022
Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’
Oct. 31, 2022
Amazon nears $10B in quarterly ad revenue while digital peers slump
Oct. 28, 2022
Meta revenue declines again while metaverse skeptics sound alarm
Oct. 27, 2022
YouTube revenue shrinks as Google feels pinch of ad slowdown
Oct. 26, 2022
McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib
Oct. 25, 2022
IPG says ‘majority’ of clients are making contingency plans for a downturn
Oct. 24, 2022
Snapchat owner braces for cold winter as ad revenue slows
Oct. 21, 2022
Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic
Oct. 21, 2022
Kroger’s retail media guru on CTV ambitions and vanity metrics
Oct. 21, 2022
Marriott and Lowe’s try a more curated approach as media network newcomers
Oct. 20, 2022
Pepsi CMO on state of media fragmentation: ‘A double-edged sword’
Oct. 19, 2022
Inside Domino’s recipe for success with ‘Stranger Things’ fanatics
Oct. 18, 2022
What to expect at Advertising Week: More meeting space and metaverse buzz aplenty
Oct. 17, 2022
Netflix’s ad tier is barebones at launch, but cheaper than Disney’s for viewers
Oct. 13, 2022
TikTok shoots for movie studio budgets with new Showtimes ad format
Oct. 13, 2022
Burger King caters to paranormal sleuths with in-app ghost detector
Oct. 12, 2022
Group pressing for greener advertising appoints US lead amid expansion
Oct. 10, 2022
Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry
Oct. 7, 2022
Reese’s NIL blitz focuses on football players with last name Reese
Oct. 6, 2022
How marketers can connect with Gen Z in emerging virtual worlds
Oct. 6, 2022
Elon Musk resurrects $44B Twitter offer, envisions ‘everything app’
Oct. 5, 2022
‘Black Panther’ sequel inspires Sprite, Lexus to champion women warriors
Oct. 4, 2022
IPG strengthens Salesforce know-how with RafterOne acquisition
Oct. 3, 2022
Disney, Netflix push into streaming ads could raise all AVOD ships
Sept. 30, 2022
Google search expansion could be wake-up call for marketers
Sept. 29, 2022
State Farm CMO who brought back the Jake spokes-character retires
Sept. 29, 2022
Survey: Netflix’s ad-supported tier draws viewer interest, but could struggle with Gen Z
Sept. 28, 2022
McDonald’s repackages Happy Meals for adults with cult streetwear label
Sept. 27, 2022
Walmart aims to shift Gen Z perceptions with expansive Roblox play
Sept. 26, 2022
Apple Music to sponsor Super Bowl Halftime Show as services take spotlight
Sept. 23, 2022
Duracell calls on tech geeks to energize new TikTok page
Sept. 22, 2022
Dunkin’ promotes architect behind next-gen push to CMO
Sept. 22, 2022
Tripadvisor pushes beyond banner ads with data-driven content studio
Sept. 21, 2022
YouTube brings revenue sharing to Shorts as battle for creator talent intensifies
Sept. 20, 2022
Walmart weds data to popular apps like TikTok in latest ad play
Sept. 20, 2022
Little Caesars opens Instagram gallery selling pepperoni-themed art
Sept. 19, 2022
Apple tees up bigger search ads push ahead of holidays
Sept. 15, 2022
Amazon expands email marketing tools for brands seeking new customers
Sept. 15, 2022
Walmart vies for bigger holiday ad budgets with self-service expansion
Sept. 14, 2022
SodaStream shakes up brand to better recognize interests like mixology
Sept. 13, 2022
Roblox’s ad expansion plans include 3D portals to branded experiences
Sept. 12, 2022
Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads
Sept. 8, 2022
Apple promotes bigger iPhone screen to accommodate streaming, gaming
Sept. 8, 2022
Amazon ads top engagement ranking, but TikTok holds innovation crown
Sept. 7, 2022
Pepsi’s branded tiny home delivers tricked-out NFL fan cave
Sept. 7, 2022
Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats
Sept. 6, 2022
Four Seasons brushes off old luxury tropes as part of brand relaunch
Sept. 2, 2022
Snap outlines 3 strategic priorities amid plans to cut 20% of staff
Sept. 1, 2022
Nissan’s long-running Heisman program features college athlete for first time
Sept. 1, 2022
Netflix secures 2 Snap execs to spearhead advertising push
Aug. 31, 2022
Bud Light helps football fans cover beer costs to celebrate NFL’s return
Aug. 30, 2022
State Farm sponsors iHeartMedia’s persistent metaverse space in Fortnite
Aug. 29, 2022
Modern love: Taco Bell takes wedding services to the metaverse
Aug. 25, 2022
Doritos sets consumers on hunt for triangles in ode to chip’s shape
Aug. 24, 2022
Bud Light picks 2 new creative agencies as marketing strategy shifts
Aug. 23, 2022
Carl’s Jr., Hardee’s ask Twitch community to help build new menu item
Aug. 19, 2022
TikTok streamlines social commerce with 3 new ad formats
Aug. 18, 2022
American Eagle tunes into TikTok’s SoundOn for back-to-school campaign
Aug. 18, 2022
Unfazed by gaming’s slowdown, marketers await more robust tools
Aug. 18, 2022
Walmart ad sales growth stays steady as broader business recovers
Aug. 17, 2022
Walmart picks Paramount as streaming partner for membership plan
Aug. 16, 2022
Pacsun collaborates with virtual influencer Miquela for back-to-school ads
Aug. 15, 2022
Hospitality brands reclaim lost mojo with ambitious ad campaigns
Aug. 15, 2022
Budweiser sends soccer fans on scavenger hunt in countdown to World Cup
Aug. 12, 2022
Heineken, Nike, Mondelēz run ads on cause-driven social platform
Aug. 11, 2022
Disney+ outlines ad-supported streaming plan as viewers grow picky
Aug. 11, 2022
Walmart reportedly seeks streaming partner to bolster Walmart+
Aug. 10, 2022
Lyft rides into media network race as ride-hailing rebounds
Aug. 9, 2022
Roblox hosts cartoon reruns as metaverse content strategies evolve
Aug. 4, 2022
IHG books priciest campaign in a decade to promote loyalty revamp
Aug. 4, 2022
Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse
Aug. 3, 2022
Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet
Aug. 2, 2022
Nike hands media duties to PMG, IPG’s Initiative amid digital shift
Aug. 1, 2022
H2 ad-spending expectations jump but broad picture remains uneven
Aug. 1, 2022
Amazon touts efficiency as Q2 advertising revenue grows 18%
July 29, 2022
Meta revenue declines for first time amid complex bid to monetize Reels
July 28, 2022
YouTube revenue grows just 5% as advertisers pull back
July 27, 2022
Tremor acquires Amobee for $239M to scale video advertising ambitions
July 26, 2022
Legacy ad agency outlooks perk up despite fragile environment
July 25, 2022
Hilton ribs romantic streak in travel ads with focus on perks
July 25, 2022
Social apps struggle as sour economy affects advertiser demand
July 22, 2022
Walmart integrates CommerceIQ to fortify its retail media advertising platform
July 21, 2022
What to expect from Netflix's ad-supported tier
July 20, 2022
Accenture Song acquires The Stable to scale commerce services in North America
July 18, 2022
Toyota drives chatter for TikTok debut with creator-led dance challenge
July 18, 2022
Peloton's new ad stars nude Chris Meloni promoting its app
July 15, 2022
Netflix picks Microsoft as partner to build ad-supported streaming business
July 13, 2022
CTV, digital video fall victim to inflation's toll on marketing budgets
July 13, 2022
Marketers lost their creative verve amid deluge of challenges
July 12, 2022
Mike and Ike sweetens esports brand's bid at winning over Fortnite fans
July 12, 2022
Mekanism sees big US opportunity for Plus Company's agency model
July 11, 2022
Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal
July 11, 2022
WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts
July 8, 2022
Elon Musk officially moves to back out of Twitter deal, company prepares to sue
July 8, 2022
E.l.f. appeals to gamers with themed line of beauty, skincare products
July 7, 2022
McDonald's strengthens gaming creator ties with OfflineTV sponsorship
July 6, 2022
Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'
July 5, 2022
Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia
July 1, 2022
McDonald's stakes out virtual summer camp in mobile app
June 30, 2022
CMO of Amazon Prime Video, Studios exits at transitional moment for streaming
June 29, 2022
Alka-Seltzer drops new hangover-relief product with help from T-Pain
June 28, 2022
Program cutting carbon emissions from ads goes global with agency backing
June 27, 2022
Cannes Lions returns energized but in tension with real-world problems
June 27, 2022
Kraft rebrands macaroni and cheese to promote comfort food positioning
June 23, 2022
Macy's takes July Fourth bonanza to Web3 with free NFT drop
June 22, 2022
Nerf's first mascot Murph draws Gritty comparisons, sparks Twitter debate
June 21, 2022
Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'
June 17, 2022
Kantar: Apple on track to hit $1T brand valuation while Amazon falls
June 16, 2022
Axe enlists popular Fortnite streamer to design in-game 'Mistaverse'
June 15, 2022
Ad growth surprisingly resilient in face of macroeconomic uncertainty
June 14, 2022
Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review
June 13, 2022
Toyota cuts carbon footprint of digital ads via tech tie-up
June 13, 2022
Timberland brings boot innovation to the metaverse with Fortnite island
June 10, 2022
Dollar General upgrades retail media network, emphasizing rural customers
June 8, 2022
PepsiCo's Bubly illustrates importance of LGBTQ chosen families for Pride
June 7, 2022
SMI acquired by PE firm as advertisers demand data-driven insights
June 6, 2022
Wonderful Pistachios deploys baby Groot for plant-based protein push
June 6, 2022
PepsiCo's head of esports on leveling up an 'always-on' strategy
June 6, 2022
P&G's Always, Tampax sponsor esports tournament to break down gender barriers
June 3, 2022
Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads
June 2, 2022
Heineken devises bottle opener that shuts down work apps
June 1, 2022
NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community
May 31, 2022
Why the media network craze is just getting started
May 31, 2022
Unilever, Mondelēz, PepsiCo sign up for Instacart's new shoppable ad units
May 27, 2022
TikTok takes page from Twitch as battle for creators intensifies
May 26, 2022
Pepsi steps away from Super Bowl Halftime Show amid strategic pivot
May 25, 2022
Google reimagines search beyond '10 blue links'
May 25, 2022
CMOs 'sanguine' in face of inflation, global turmoil as budgets recover
May 24, 2022
Candle Media extends content deal-making run with Attn: acquisition
May 23, 2022
Gucci seeks next generation of esports talent with gaming academy
May 23, 2022
Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards
May 20, 2022
Ulta unveils media network powered by data from 37M rewards members
May 19, 2022
Walmart's ad business grows 30% despite broader slowdown
May 18, 2022
Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers
May 17, 2022
Snap taps Wieden + Kennedy vet as chief creative officer
May 16, 2022
Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app
May 16, 2022
Oreo turns cookie packs into canvases for expressing LGBT support
May 12, 2022
Pepsi, Pizza Hut put soccer fans in Paul Pogba's shoes with AR game
May 11, 2022
Doritos hosts virtual concert from the Upside Down for 'Stranger Things'
May 10, 2022
Publicis acquires Profitero to add analytics layer to commerce bets
May 9, 2022
Peloton races to revitalize brand with help from star instructors
May 9, 2022
Metaverse goes mainstream, but most consumers still don't understand it
May 6, 2022
TikTok's new premium ad unit aligns brands with top 4% of videos
May 5, 2022
Snapchat partners with Cameo to streamline brand-creator ad deals
May 4, 2022
Amazon looks to lure brands with new streaming tech integrations
May 3, 2022
How Coke and Pepsi's rivalry shaped marketing — and where it goes next
May 3, 2022
Accenture rebrands marketing services group to focus on unity
May 2, 2022
H&M hands mic to Pete Davidson in ads courting male shoppers
May 2, 2022
Amazon misses ad sales forecast, capping off rough run of tech earnings
April 29, 2022
Facebook sees users grow again while metaverse bets gain traction
April 28, 2022
YouTube drags down Google performance as challenges pile up
April 27, 2022
What Elon Musk's Twitter takeover means for advertisers
April 26, 2022
Omnicom expresses confidence in face of Ukraine war, inflation
April 25, 2022
Taco Bell takes drag brunch on tour at Cantina locations
April 25, 2022
Snap's ad business challenged as global chaos adds to Apple headwinds
April 22, 2022
Unilever tightens restrictions on food marketing targeted at kids
April 21, 2022
Tide's 'Doctor Strange' ads connect MCU to past marketing
April 20, 2022
What Gen Z wants to see from brands as metaverse attachments grow
April 19, 2022
Horizon Media, Nielsen eye multicultural consumers with new planning platform
April 18, 2022
Restaurants leverage delivery boom to reach 4/20 enthusiasts
April 18, 2022
Fresh off Super Bowl victory, LA Rams open virtual fan house
April 14, 2022
Irish Spring looks to wash away 'gamer funk' with shower pod
April 13, 2022
IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges
April 12, 2022
As agencies exit Russia, questions arise over lasting consequences
April 11, 2022
Omnicom integrates LG's CTV inventory into Omni ecosystem
April 11, 2022
IHOP opens International Bank of Pancakes with sunny influencer push
April 11, 2022
Brands start to wean off cookies while performance concerns abate, study finds
April 8, 2022
Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M
April 7, 2022
Brands ramp up gaming marketing but still lag consumers
April 6, 2022
Nielsen acquired for $16B amid ongoing measurement fallout
April 4, 2022
Coke promotes new pixel-flavored cola with Fortnite island
April 4, 2022
New Balance among brands trying on Twitter's first 3D product ads
April 1, 2022
Lay's serves 4-course tasting meal on Coachella grounds
March 31, 2022
Walmart plots roadmap for media business with focus on premium ads
March 30, 2022
McDonald's Norway displays 'iconic trash' in bid to reduce littering
March 29, 2022
Kroger opens ad inventory to third-party platforms in latest scale play
March 28, 2022
Dunkin' CMO departs after 9 months
March 28, 2022
Coke sets sights on mobile gaming with League of Legends developer deal
March 25, 2022
Skittles apologizes to sour lime fans with Twitch press conference
March 24, 2022
Oscar Mayer takes Oscars to task for awards gender disparity
March 23, 2022
Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola
March 22, 2022
Ad industry's response to Russia: The story so far
March 21, 2022
Inside Macy's plan to scale its budding retail media business
March 21, 2022
McDonald's brings back Szechuan Sauce as mobile app exclusive
March 21, 2022
Honda tunes up Twitch strategy beyond gaming with DreamLab
March 18, 2022
Omnicom, Dentsu pull out of Russia, marking final major agency departures
March 17, 2022
Publicis joins agency exit from Russia, passing control to local management
March 16, 2022
Brands face another test as emotions run high around Ukraine war
March 16, 2022
IPG pulls out of Russia after weighing 'moral dilemma' around staff
March 15, 2022
IPG's Momentum to track environmental impact as experiential bounces back
March 14, 2022
General Mills suspends marketing in Russia, a small piece of its business
March 14, 2022
Schick ditches the script for rebrand targeted at everyday men
March 11, 2022
Bushmills picks up the tab for 'Peaky Blinders' fans for St. Patrick's Day
March 10, 2022
Gannett advertisers hit by domain spoofing, spotlighting programmatic issues
March 9, 2022
P&G stops marketing in Russia as pressure on consumer brands intensifies
March 8, 2022
Can marketers crack the code on gaming as audiences diversify?
March 7, 2022
Ukraine war tests whether marketers can address crisis meaningfully
March 4, 2022
American Eagle debuts on Roblox with inclusive club showcasing spring apparel
March 3, 2022
Nordstrom plots ad expansion as retail media network generates $40M
March 2, 2022
Coors Light opens sustainable Future Mart to promote removal of plastic rings
March 1, 2022
YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence
Feb. 28, 2022
Denny's refreshes 24/7 heritage with help of diverse TikTok stars
Feb. 28, 2022
Wrangler enters Wild West of NFTs with Leon Bridges
Feb. 23, 2022
Peloton ads track journey of converted skeptics as business challenges mount
Feb. 22, 2022
Walmart's ad business hits $2B as automation plays larger role
Feb. 18, 2022
Coke lifts off new innovation platform with 'space-flavored' Starlight cola
Feb. 17, 2022
Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star
Feb. 17, 2022
Google sets its own shakeup to mobile ad IDs, promising less 'blunt' approach
Feb. 16, 2022
Trade Desk cuts out middlemen like Google with direct access to premium ad inventory
Feb. 15, 2022
Super Bowl LVI ads stick to old scripts as digital innovations prove divisive
Feb. 14, 2022
'We're back': Humor, optimism make a big return in Super Bowl LVI ads
Feb. 10, 2022
IAB warns of 'measurement blackout' as marketer priorities remain misaligned
Feb. 9, 2022
Michelob Ultra's 'Superior Bowl' ad promotes gender equality in sports
Feb. 8, 2022
Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness
Feb. 7, 2022
WPP gains early access to Instacart ad products in latest retail media bet
Feb. 7, 2022
Innovid acquires TVSquared in quest to realize cross-platform measurement
Feb. 7, 2022
Amazon reveals ad services revenue as segment hits $9.7B
Feb. 4, 2022
Facebook user growth stagnates while commerce bets see 'meaningful slowdown'
Feb. 3, 2022
Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B
Feb. 2, 2022
Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands
Feb. 1, 2022
Publicis Media furthers DEI bets with multiyear content pact focused on streaming
Jan. 31, 2022
McDonald's enlists fashion designer for Lunar New Year celebration in metaverse
Jan. 31, 2022
Apple's services segment hits record $19.5B as company shakes up mobile advertising
Jan. 28, 2022
M&M's celebrates iconic albums in packaging play following controversial rebrand
Jan. 26, 2022
Unilever realigns focus on product categories amid claims it's lost its way
Jan. 25, 2022
Can retailers grab more CPG ad dollars without repeating digital media's mistakes?
Jan. 25, 2022
Data marketing spend tops $29B in US as cookie deadline looms
Jan. 24, 2022
NBCUniversal deepens TikTok ties around uncertain Winter Olympics
Jan. 24, 2022
Acura's racing anime series aims to draw young premium drivers
Jan. 21, 2022
Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer
Jan. 20, 2022
M&M's updates branding — including mascots — to put inclusivity front and center
Jan. 20, 2022
Oscar Mayer's 'bologna-inspired' face masks poke fun at self-care
Jan. 19, 2022
As events again go virtual, marketing takeaways from a timely metaverse activation
Jan. 19, 2022
Walmart signals metaverse plans with trademark applications around virtual goods, NFTs
Jan. 18, 2022
Progressive inks esports naming rights deal in latest sign of category's maturation
Jan. 14, 2022
NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup
Jan. 13, 2022
Gap taps Frank Ape creator for NFT drop focused on spreading positivity
Jan. 12, 2022
Avocados from Mexico fuses branding, performance marketing for Super Bowl return
Jan. 11, 2022
Looking ahead: 9 trends that will steer marketing in 2022
Jan. 11, 2022
GroupM: Next-gen tech hype wanes while consumer data wariness rises
Jan. 10, 2022
T-Mobile acquires ride-share ad network amid digital OOH rebound
Jan. 10, 2022
Oreo rewinds to 2007 with Blockbuster takeover promoting Cakesters return
Jan. 7, 2022
TikTok brings viral videos to TVs in gyms, restaurants through OOH deal
Jan. 6, 2022
NBCUniversal's new advertising platform streamlines first-party data across portfolio
Jan. 5, 2022
Lexus offers spin on hustle culture with digital-heavy campaign
Jan. 4, 2022
The road ahead: How legacy auto brands will level the EV playing field in 2022
Jan. 4, 2022
Retailers tailor holiday paid social to Gen Z, with YouTube grabbing biggest spend
Dec. 23, 2021
Under Armour's 'wearable' NFTs honor Steph Curry shattering 3-point record
Dec. 22, 2021
AT&T sells Xandr to Microsoft, ending ill-fated bid to dethrone digital duopoly
Dec. 21, 2021
PepsiCo's in-house content studio head on preserving brand trust as demand soars
Dec. 20, 2021
IAB opens general membership to agencies, broadening tent amid digital upheaval
Dec. 20, 2021
KFC previews new marketing approach with year-long Jack Harlow partnership
Dec. 20, 2021
General Mills names chief brand and disruptive growth officer after sunsetting CMO role
Dec. 17, 2021
White Castle cooks up 'Sliderverse' NFT collection celebrating chain's centennial
Dec. 17, 2021
Old Spice, Netflix immerse 'The Witcher' fans in stink of show's dark fantasy universe
Dec. 16, 2021
E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok
Dec. 15, 2021
Nike acquires studio known for digital sneaker drops in latest metaverse bet
Dec. 14, 2021
Criteo's $380M deal for Iponweb adds powerful partner in cookie replacement race
Dec. 13, 2021
Peloton pulls buzzy 'He's Alive' ad following sexual assault allegations against star
Dec. 13, 2021
81% of marketers see brand values gain influence over ad buying, study finds
Dec. 10, 2021
Pepsi breaks cost barrier to NFTs with collection celebrating music history
Dec. 9, 2021
Kraft Heinz, Jack in the Box, Aviation bottle '80s nostalgia for retro sitcom special
Dec. 8, 2021
KFC amps up scented holiday log return with cabin getaway
Dec. 7, 2021
9 campaigns that struck a chord in 2021
Dec. 7, 2021
Can in-house agencies sustain their productivity boom?
Dec. 6, 2021
Accenture Interactive names first global creative chief to sharpen brand-building offer
Dec. 6, 2021
Ad market's growth exceeds broader economic recovery, fueled by digital
Dec. 6, 2021
Airbnb, Vacasa list holiday getaways inspired by pop culture classics
Dec. 3, 2021
Spotify places listeners in '2021: The Movie' for data-driven Wrapped campaign
Dec. 2, 2021
Will Twitter's CEO succession speed up a needed wave of innovation?
Dec. 1, 2021
Corona uncaps branded island experience that puts nature first
Nov. 30, 2021
Espolòn Tequila toasts Mindshare's private marketplace supporting Latinx, Hispanic media
Nov. 29, 2021
Deloitte acquires Madras Global as clients navigate 'tsunami of content'
Nov. 29, 2021
White Castle signs up for OnlyFans to share spicy Thanksgiving content
Nov. 24, 2021
Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce
Nov. 23, 2021
Snap strikes Dentsu performance media deal as ad challenges loom
Nov. 22, 2021
Spider-Man is stranded in Hyundai's new ad showcasing all-electric Ioniq 5
Nov. 22, 2021
Nike courts next generation of athletes with new Roblox platform 'Nikeland'
Nov. 19, 2021
Bacardi heralds first holiday campaign in years with Times Square takeover
Nov. 18, 2021
Staples Center will rebrand as Crypto.com Arena in latest sign of tech's takeover
Nov. 17, 2021
Papa Johns fires up brand overhaul, drops apostrophe from logo
Nov. 16, 2021
How intense interest in NFTs and other collectibles is shaping marketing
Nov. 16, 2021
DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting
Nov. 15, 2021
Wendy's revs up 'Rick and Morty' vehicle focused on speedy fry delivery
Nov. 12, 2021
NBCUniversal teams with messaging platform Holler, deepening social monetization offerings
Nov. 11, 2021
Arby's cracks into spirits with vodka flavors inspired by its fries
Nov. 10, 2021
Coke partners with Cameo to gift personalized videos from Santa
Nov. 9, 2021
Kroger unveils collaborative cloud platform as CPGs race to meet retail's new mandates
Nov. 8, 2021
Reese's Puffs puts Kaws art at center of new packaging, AR game
Nov. 8, 2021
Chipotle strikes multiyear NHL sponsorship in biggest bet yet on sports
Nov. 5, 2021
Lifewtr transports Doja Cat fans to 'Planet Her' with mobile, experiential tactics
Nov. 3, 2021
McDonald's powers up 'Friendsgaming' livestream with FaZe Clan to unite gamers
Nov. 2, 2021
Amazon deepens measurement tools, brings display ads to Twitch livestreams
Nov. 1, 2021
Why agencies remain primed for growth despite Q4's steep challenges
Nov. 1, 2021
Amazon's ad business shows resilience against broader revenue challenges
Oct. 29, 2021
McDonald's cooks up first NFT play by flipping rare McRib into digital art
Oct. 28, 2021
Google eyes 'long-term opportunity' in commerce as retail drives blowout ad revenue
Oct. 27, 2021
Facebook outlines multiyear plan to rebuild targeting systems as growth slows
Oct. 26, 2021
At Advertising Week: Less fluff and increased candor around industry's uncertain future
Oct. 26, 2021
How Hot Pockets joined Gen Z gamer culture through Twitch Bits
Oct. 25, 2021
Snap's revenue miss highlights outsized impact of Apple's tracking changes
Oct. 22, 2021
How Mondelez deploys empathy to sidestep personalized marketing's 'creepy chasm'
Oct. 22, 2021
Kroger's new private programmatic marketplace courts CPGs with 'pre-optimized audiences'
Oct. 21, 2021
'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad
Oct. 20, 2021
Cadillac's CMO on shifting brand strategy to address supply chain, cookie challenges
Oct. 19, 2021
Acxiom integrates identity solution with Adobe to give marketers more control
Oct. 18, 2021
IAB: Advertisers must prioritize utility over cleverness, or lose out on digital boom
Oct. 18, 2021
Crockpot fires up NFT to target next generation of at-home cooks
Oct. 15, 2021
Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich
Oct. 14, 2021
What's next for sustainability in marketing following a year of surprising resilience?
Oct. 14, 2021
Lowe's enters retail media fray as home improvement continues to engage shoppers
Oct. 13, 2021
Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits
Oct. 12, 2021
Omnicom acquires Jump 450 to build out performance marketing offering
Oct. 11, 2021
Stagwell's Mark Penn on post-merger growth and holding on to holiday optimism
Oct. 11, 2021
Walmart, Netflix open shopping hub to jump on hype for shows like 'Squid Game'
Oct. 11, 2021
TikTok adds roster of Sound Partners to emphasize audio's role in marketing success
Oct. 8, 2021
Gatorade showcases 'dunk' celebrations with season-long NFL push featuring gaming
Oct. 7, 2021
General Mills takes football tailgating virtual with interactive 'homegate' experience
Oct. 6, 2021
Facebook feels one-two punch of whistleblower, tech outages. Don't expect a big brand response
Oct. 5, 2021
CPG brands ditch domestic tropes for culture-led marketing. Will it pay off?
Oct. 5, 2021
Dentsu launches bespoke gaming solution to help brands navigate booming category
Oct. 4, 2021
Lexus puts Marvel 'Eternals' hero behind the wheel in new cinematic spot
Oct. 4, 2021
WPP, Snap establish AR Lab focused on linking augmented reality with commerce
Sept. 30, 2021
Unilever's new startup program kicks off with eye on $3.4T social commerce opportunity
Sept. 29, 2021
Miller Lite forges luxury ring collection that rewards football fans for reuniting
Sept. 28, 2021
IPG adopts analytics tool to measure TV, streaming diversity benchmarks
Sept. 27, 2021
Crown Royal 3D-prints immersive world for canned cocktails
Sept. 27, 2021
Behr lets Spotify users visualize music with help from Katy Perry
Sept. 24, 2021
Carl's Jr., Hardee's offer Adult Swim meals themed around nostalgic fan favorites
Sept. 23, 2021
Roku unveils Shopify integration in quest to secure more SMB ad dollars
Sept. 22, 2021
P&G's Pritchard calls out Sisyphean challenges around improving measurement
Sept. 22, 2021
Subway records strongest August sales in 8 years on tails of brand refresh
Sept. 21, 2021
Mediaocean integrates TikTok to help marketers better plan, manage campaigns
Sept. 20, 2021
Will agencies reconsider real estate as return-to-office timeline remains unclear?
Sept. 20, 2021
Degree presses fitness industry as 81% of disabled people feel left out
Sept. 20, 2021
Wonderful Pistachios links with star streamer as part of gaming push
Sept. 17, 2021
Just 38% of consumers familiar with 'metaverse' despite growing tech dependence, report finds
Sept. 16, 2021
Pepsi breaks down recycling 101 with NFL stars amid sustainable transformation
Sept. 15, 2021
As NFL kicks off 2nd pandemic season, sports marketers exercise cautious optimism
Sept. 15, 2021
Stacy's taps Reese Witherspoon's Hello Sunshine to share stories of female founders
Sept. 14, 2021
Accenture acquires creative agency King James Group as it expands Africa footprint
Sept. 13, 2021
Pacsun enlists TikTok microinfluencers to promote gender-neutral clothing line
Sept. 13, 2021
Pepsi reimagines 'Grease' with Doja Cat to debut vintage soda shop flavors
Sept. 10, 2021
Burger King introduces Keep It Real Meals after banning 120 artificial ingredients
Sept. 9, 2021
Snickers wants NFL fans to get candid for campaign celebrating 'rookie mistakes'
Sept. 8, 2021
Gap plays on 15 minutes of fame with fall campaign profiling diverse tastemakers
Sept. 7, 2021
Hyundai, Vans design Roblox experiences to connect through the metaverse
Sept. 2, 2021
Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketers
Sept. 1, 2021
How Mars measures the emotional impact of video ads using AI tech
Sept. 1, 2021
Nerds packaging unlocks candy-themed Dungeons & Dragons adventure
Aug. 31, 2021
WPP names Chief AI Officer as part of deal for Satalia
Aug. 30, 2021
Slinky makes social media debut with search for new jingle
Aug. 30, 2021
Hasbro teams with Vrbo to turn lakeside mansion into Nerf battleground
Aug. 27, 2021
Mtn Dew hypes new Cheetos Flamin' Hot collab with streetwear, granny influencers
Aug. 26, 2021
Walmart unveils cross-channel ad exchange built on first-party shopper data
Aug. 25, 2021
Oscar Mayer teams with Lyft to convert Wienermobile into ride-hailing vehicle
Aug. 25, 2021
Pepsi and 'Billions' star rouse football fans to watch at home
Aug. 24, 2021
Accenture Interactive names Droga CEO at inflection point for marrying creativity, tech
Aug. 23, 2021
Ram tracks emerging bands as they hit the road again in latest music play
Aug. 20, 2021
Pepsi urges consumers to 'break up' with Coke Zero Sugar in latest challenger move
Aug. 18, 2021
Wingstop shakes up marketing structure as it eyes 100% digital transactions
Aug. 17, 2021
Reader's Digest owner buys Jukin Media for reported $100M amid appetite for UGC
Aug. 16, 2021
Why winning brands like Taco Bell still look to agencies for help on culture
Aug. 16, 2021
Ben's Original spotlights diverse families in first campaign since rebrand
Aug. 16, 2021
Jif bridges rap's different styles with 'epically absurd' ads featuring Ludacris
Aug. 16, 2021
Walmart hands US media duties to Publicis as it ramps up omnichannel focus
Aug. 13, 2021
Pop-Tarts pairs with Gen Z brand Lyrical Lemonade for back-to-school
Aug. 12, 2021
Miller Lite depicts reggaeton star J Balvin relaxing with 'Es José Time'
Aug. 11, 2021
YouTube debuts one of its biggest marketing efforts yet to get Gen Z on Shorts
Aug. 10, 2021
Cheez-It celebrates 100 years with DTC site offering fanny packs, exclusive snacks
Aug. 10, 2021
WPP posts 19% growth as clients continue 'fundamental shift' toward digital
Aug. 9, 2021
American Eagle debuts digital clothing on Bitmoji in creator-focused push
Aug. 5, 2021
McDonald's links with esports giant FaZe Clan to spotlight diversity in gaming
Aug. 5, 2021
Mercedes, Amazon promote new 'Cinderella' with ads emphasizing female empowerment
Aug. 4, 2021
TikTok to help Publicis clients drive social commerce in new partnership
Aug. 3, 2021
Nielsen bets on cookieless measurement in shift away from 'brittle identifiers'
Aug. 2, 2021
How agency holding groups could sustain newfound momentum in H2
Aug. 2, 2021
Reebok's new AR tool helps basketball players set up their own courts
Aug. 2, 2021
Amid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand
Aug. 2, 2021
Amazon ad sales jump 87% as company emphasizes new marketing, content offerings
July 30, 2021
Facebook revenue rises 56%, but ad-targeting headwinds loom large
July 29, 2021
Google ad revenue soars 69% as new bets in commerce, video pay off
July 28, 2021
Publicis, Omnicom, IPG post strong gains as agencies reap rewards of pandemic rebound
July 26, 2021
Cheetos deploys finger-scanning tech to unlock Bad Bunny, Adidas collaboration
July 26, 2021
Snap, Twitter see revenue jump as new features attract interest
July 23, 2021
NBCUniversal is first major media brand to adopt identity solution developed by 4A's, ANA
July 22, 2021
Grey Goose serves up conversations with sports icons in new streaming series
July 21, 2021
Ben & Jerry's butts heads with Unilever over brand's presence in Israel
July 20, 2021
Publicis goes all in on retail media with CitrusAd buy
July 19, 2021
NFTs remain technology in search of clear brand strategy. Can agencies bridge the gap?
July 19, 2021
TikTok integrates Vimeo's video-creation tools to attract more small business marketers
July 19, 2021
Taco Bell releases anime-style ad, manga tie-in to hype Nacho Fries' return
July 16, 2021
Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings
July 15, 2021
Marketing budgets slip in relation to revenue, shrinking to 6.4%, Gartner finds
July 14, 2021
Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity
July 14, 2021
9 campaigns that showed marketers staying nimble despite haze of H1 2021
July 13, 2021
Asics invests proceeds from NFT shoe drop back into digital arts community
July 13, 2021
Dentsu buys LiveArea in $250M bet on Merkle's commerce expansion
July 12, 2021
Panera tailors swimwear collection to those who eat soup in hot weather
July 12, 2021
NFL extends Twitter pact with big plans for platform's audio feature Spaces
July 9, 2021
Dunkin' drives audio ad results by matching background music to listeners' tastes
July 8, 2021
Chipotle hides giveaway codes in NBA Finals ads for a 'game within the game'
July 7, 2021
Stella Artois auctions Marcus Samuelsson's signature fried chicken recipe as NFT
July 6, 2021
Pinterest bans weight-loss ads in face of reopening-related social pressures
July 2, 2021
Corona offers spin on crypto craze to get people back to the beach
July 1, 2021
Audi Denmark claims 70% conversion rate for cookieless test leveraging 'exclusion lists'
June 30, 2021
Federal judge tosses out Facebook antitrust suits, citing failure to prove social giant's monopoly power
June 29, 2021
MNTN acquires Ryan Reynold's Maximum Effort in bid to wed media, creative
June 28, 2021
How AB InBev's Draftline guides the company — and what brands get wrong about in-house agencies
June 28, 2021
Domino's lets customers bet on speediness of carside delivery with DraftKings tie-up
June 28, 2021
Wendy's CMO on Twitter snark, 'Rick and Morty' and building a $1B breakfast business
June 28, 2021
Amazon acquires podcast distributor, monetization platform Art19 in chase for audio ad dollars
June 25, 2021
Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy
June 24, 2021
Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on
June 23, 2021
Coca-Cola to double spending on minority-owned media and ramp up empowerment initiatives
June 22, 2021
Dunkin' taps Coke marketing vet as US CMO following two-year search
June 21, 2021
Magna partners with Black-owned airport network ReachTV as travel returns
June 21, 2021
Axe parodies pandemic pressers in push targeting vaccine-hesitant Gen Zers
June 21, 2021
E.l.f. jumps on NFT trend with crypto collectibles that try to offset carbon footprint
June 18, 2021
Hyundai deepens Marvel tie-in around Tucson with co-branded ads starring Disney+ heroes
June 17, 2021
How Yum Brands generates sales, cultural impact with a three-pronged marketing framework
June 17, 2021
NFL names Diageo as first official spirits sponsor in groundbreaking multiyear pact
June 16, 2021
Unilever expands initiative combating stereotypes as brands contend with 'cancel culture'
June 15, 2021
Essence taps new Google AI tool to streamline data science behind media planning
June 14, 2021
Chipotle airs first national TV ad starring athlete as hype around Olympics builds
June 14, 2021
Endeavor's 160over90 backs inclusivity focused agency co-founded by Michael B. Jordan
June 7, 2021
Coors Banquet nods to 'Smokey and the Bandit' with mobile scavenger hunt
June 4, 2021
Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report
June 3, 2021
Salesforce expands first-party data capabilities with new Snapchat, Google tie-ups
June 3, 2021
Disney+, Wendy's test new Fleets ads as Twitter dips toes into full-screen vertical format
June 2, 2021
H&M develops rainbow-detecting scanner app to enable immersive Pride storytelling
June 1, 2021
ANA: 89% of marketers put higher premium on supplier diversity
May 28, 2021
Sweetgreen refreshes brand identity to spotlight sustainability, focus on 'real food'
May 27, 2021
McDonald's hypes BTS menu collab with in-app content, merch drop
May 26, 2021
Pepsi says it's better with burgers in shot across Coke's bow
May 26, 2021
Barilla pens rigatoni-themed 'Funkytown' parody for TikTok
May 25, 2021
Coke, Pepsi campaigns differ on reopening as anticipation grows for sunny summer
May 25, 2021
Omnicom data unit taps InfoSum tech to expand clean room capabilities
May 24, 2021
TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker
May 24, 2021
McDonald's, Byron Allen dispute continues amid scrutiny into QSR ad-spending practices
May 20, 2021
Dunkin' brings signature hues to home decor via DTC paint brand Backdrop
May 18, 2021
Chief creative officer role proliferates inside brands. Are agencies losing out?
May 17, 2021
Reddit sets up in-house creative agency KarmaLab to scale ad business
May 17, 2021
Coke's poetry-laden summer packaging evokes reopening
May 17, 2021
Dove brings No Digital Distortion's body-positive message to TikTok
May 14, 2021
P&G, GLAAD partner on initiative to help hesitant advertisers refine LGBTQ messaging
May 13, 2021
Yum ramps up transformation with new tech deals. How will they impact marketing?
May 12, 2021
McDonald's deploys marketing muscle for vaccine awareness in tie-in with Biden admin
May 11, 2021
WPP taps Microsoft for virtual production platform, signaling hybrid working models will endure
May 10, 2021
Miller sends up hard seltzer craze with livestreamed rocket launch
May 10, 2021
General Mills CMO departs and company will not seek a replacement
May 7, 2021
TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image
May 7, 2021
Havaianas creates flip-flop shaped island in Fortnite to promote new footwear tie-up
May 6, 2021
Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition
May 5, 2021
YouTube builds on CTV momentum with new commerce, content curation offerings
May 5, 2021
Amazon courts brand dollars as ad-supported OTT offerings hit 120M monthly viewers
May 4, 2021
WPP bets on first-party data services with Choreograph launch
May 3, 2021
Digital media's big show loses some glitz just as streaming explodes. Maybe that's not a bad thing
May 3, 2021
Verizon sells media business after struggle to dent digital advertising duopoly
May 3, 2021
Almost half of CMOs are women, but role slips on other diversity fronts, study finds
April 30, 2021
Oscar Mayer introduces extensive brand refresh with pop-art ads
April 28, 2021
Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery
April 26, 2021
Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B
April 23, 2021
Apple to start enforcing tracking changes next week, priming mobile space for disruption
April 22, 2021
Subway serves up real plant sounds in original song for Earth Day
April 22, 2021
P&G plans to quickly scale e-commerce capabilities as digital sales grow 50%
April 21, 2021
Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight
April 20, 2021
Why brands like Neutrogena and Old Spice are rushing to build internal content studios
April 20, 2021
KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs
April 16, 2021
How PepsiCo leverages startup expertise to keep pace with digital tech trends
April 16, 2021
Triller parent makes 2 acquisitions, names new CEO as content ambitions grow
April 15, 2021
Dollar Tree sets up retail media network amid boom for discount category
April 15, 2021
P&G inks multiyear MLS sponsorship in quest to court multicultural consumers
April 14, 2021
GumGum secures $75M funding round as interest in contextual targeting heats up
April 13, 2021
Nearly half of execs expect social marketing budgets to double in next 3 years, study finds
April 8, 2021
Publicis partners with The Trade Desk as cookie deprecation threatens data ambitions
April 8, 2021
Molson Coors puts giant QR codes on runners to push low-calorie beer
April 7, 2021
For Walmart, some pandemic-related marketing changes will endure longer than others
April 7, 2021
IPG teams with TikTok to deepen brand clients' access to creator culture
April 6, 2021
Pizza Hut CMO exits amid larger overhaul to marketing operations
April 5, 2021
Mountain Dew challenges NBA fans to best Zion Williamson with web-based mobile game
April 1, 2021
White Claw, a brand built on social buzz, focuses on fans in first global campaign
April 1, 2021
Volkswagen's rebranding hoax could undermine marketer's EV ambitions
March 31, 2021
Volkswagen's Voltswagen rebrand turns out to be elaborate April Fools' prank
March 30, 2021
Nerf puts out call for Chief TikTok Officer who can tap into app's Gen Z cool
March 29, 2021
Burger King ties NBA 2K21 trick shot challenge to real-world rewards
March 26, 2021
ByteDance acquires mobile game developer Moonton in deal reportedly valued at $4B
March 25, 2021
Ikea assembles chief creative officer role as marketing, product development needs converge
March 25, 2021
Yum Brands acquires Tictuk to deepen commerce capabilities for social media, messaging
March 24, 2021
Sour Patch Kids sets up April Fools' 'Prank Fund' for mischievous TikTok users
March 23, 2021
Brands grow bolder with marketing M&A to fill steep orders on data, e-commerce
March 23, 2021
What Nike's Datalogue deal says about the brand's evolving approach to data-driven marketing
March 22, 2021
NFL sets sights on streaming future, passes Thursday Night Football to Amazon
March 19, 2021
Lay's sends soccer fans personalized messages from star Messi using AI
March 18, 2021
Tinuiti snaps up Amazon specialists Ortega to meet brands' e-commerce needs
March 18, 2021
Coors Light lets consumers swap quarantine clutter for beer in spring cleaning play
March 17, 2021
How to avoid 'clout-chasing' accusations in influencer marketing
March 17, 2021
Study: Ad overload could pose steeper risk to brands than messages near inappropriate content
March 16, 2021
Budweiser encourages rivals to join 'green' St. Patrick's Day push for sustainability
March 15, 2021
M&M's leads CPG brands on DTC strategy as more shopper dollars shift online
March 12, 2021
Triller parent buys livestreaming site Verzuz, rounding out music focus
March 11, 2021
PepsiCo disrupts end-of-day screen time to promote new relaxation beverage Driftwell
March 10, 2021
Unilever bans use of 'normal' in beauty packaging, ads in bid to break stereotypes
March 9, 2021
CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would've done differently
March 8, 2021
Vungle shores up contextual tools ahead of IDFA changes with GameRefinery buy
March 4, 2021
Ikea deals out digital card game on Instagram to fight domestic work inequality
March 4, 2021
IPG spotlights Black-owned media with first equity-focused upfront
March 3, 2021
Yum Brands buys Kvantum's AI business to 'fast-track' data-driven marketing
March 2, 2021
Community marketing faces challenges as isolation amplifies consumer frustrations
March 2, 2021
Digital Turbine snaps up AdColony for $400M as marketers set sights on mobile gaming
March 1, 2021
Heinz asks fans to wait 57 minutes for website to load in latest endurance play
Feb. 26, 2021
Spotify unveils audio ad marketplace as podcast ambitions face key test
Feb. 25, 2021
Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push
Feb. 25, 2021
Macy's touts new media network, which already generates $35M annually
Feb. 24, 2021
Pepsi stimulates the senses in 'Fizz to Life' film with cadre of soccer stars
Feb. 23, 2021
General Mills CMO shares outlook on purpose, e-commerce and data as pandemic boosts sales
Feb. 22, 2021
The Trade Desk sees record spending as marketers leap to CTV
Feb. 19, 2021
Showtime lets fans access 'Shameless' family group chat with SMS play
Feb. 18, 2021
Trade Desk hands off Unified ID in key step toward replacing cookies
Feb. 18, 2021
ANA: More than one-third of marketers unclear on when business travel will return
Feb. 17, 2021
CMOs see influence climb in crisis, but action is needed to preserve gains
Feb. 16, 2021
Absolut promotes self-love as pandemic tees up a more isolated, strained Valentine's Day
Feb. 12, 2021
Did Jeep jump too quickly in pulling Super Bowl ad starring Springsteen?
Feb. 12, 2021
EA buys Glu Mobile for $2.4B in quest to quickly scale mobile games business
Feb. 11, 2021
Trump's TikTok ban order replaced with broader foreign app scrutiny by Biden
Feb. 10, 2021
Pinterest plots first advertiser summit, touting service as brand-safe shopping destination
Feb. 9, 2021
Super Bowl LV ads highlight marketers' disconnect with reality
Feb. 8, 2021
Pinterest's ascent continues as holidays spur explosive adoption of shopping ads
Feb. 5, 2021
Cheetos' Super Bowl ad embeds stealth Snapchat codes that unlock free snacks
Feb. 4, 2021
Walmart acquires Thunder ad tech as it preps self-serve display portal
Feb. 4, 2021
Robinhood forges ahead with Super Bowl debut despite GameStop uproar
Feb. 3, 2021
WPP secures early access to TikTok ad products, creators in new global partnership
Feb. 2, 2021
Miller Lite offers Super Bowl fans calorie-burning distraction in shot across Michelob's bow
Feb. 1, 2021
Old Spice gives exhausted young men a 'pep talk' with ads emphasizing confidence
Jan. 29, 2021
Nike store plots virtual outdoor adventure with mobile tech
Jan. 28, 2021
Walmart links with The Trade Desk in extensive overhaul to ad business
Jan. 28, 2021
Coors pulls from 'Inception' to insert brand into dreams before Super Bowl LV
Jan. 27, 2021
NBCUniversal, Twitter deepen partnership to meet growing demand for premium social content
Jan. 26, 2021
Super Bowl's status as marketing bellwether diminished as brands play it safe
Jan. 26, 2021
NFL recruits Miley Cyrus, TikTok to enliven tailgate ahead of unusual Super Bowl
Jan. 25, 2021
Social ad spend surged over holidays, with video content commanding spotlight
Jan. 21, 2021
Unilever's ambitious new plan for fighting social inequity includes more diverse advertising
Jan. 21, 2021
Triller reportedly preps Super Bowl ad as app looks for breakout moment
Jan. 20, 2021
Home Depot, Omnicom face shareholder questions over advertising's role funding hate speech
Jan. 19, 2021
What to know about second-party data as marketers tilt toward collaboration
Jan. 15, 2021
Mobile ad spending surged 26% in 2020 as pandemic fueled demand
Jan. 14, 2021
Natural Light illustrates college debt crisis with art installation valued at $470M
Jan. 14, 2021
P&G's Pritchard shares playbook for managing ongoing disruption
Jan. 13, 2021
Ford declares new Bronco Sport the G.O.A.T. in ads detailing mythic origins
Jan. 11, 2021
GM ushers in electric era with ambitious brand refresh, inclusive marketing campaign
Jan. 11, 2021
Ben & Jerry's calls for Trump ouster as more brands condemn Capitol riots
Jan. 8, 2021
Facebook: 35% of gaming newcomers prefer ad-supported monetization model
Jan. 7, 2021
Brands pull back on marketing following pro-Trump mob attack on Capitol
Jan. 7, 2021
Kia nixes 'Motors' from name as it sets sights beyond vehicle manufacturing
Jan. 6, 2021
8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Jan. 4, 2021
Ford rouses the Griswolds for 'Christmas Vacation' ad promoting electric Mustang
Dec. 22, 2020
Burger King sends customers $1 via Venmo to push new value menu
Dec. 21, 2020
Unilever lifts ambitious freeze on Facebook and Twitter, but scrutiny remains high
Dec. 18, 2020
Facebook reportedly developing Cameo copy to key into custom celeb video boom
Dec. 17, 2020
Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream
Dec. 17, 2020
Post's Pebbles brand rings in New Year with Fred Flintstone and TikTok
Dec. 16, 2020
Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch
Dec. 15, 2020
Reddit acquires TikTok rival Dubsmash as video vision comes into focus
Dec. 14, 2020
Pepsi taps Desus and Mero for holiday push supporting New York City bodegas
Dec. 11, 2020
49% of podcast fans approve of ads, but volume concerns grow
Dec. 10, 2020
Facebook antitrust cases could accelerate power balance shift for social media
Dec. 10, 2020
Cheez-It recreates college football experience with animatronic cheese wheels
Dec. 9, 2020
Marketer of the Year: Unilever
Dec. 9, 2020
Executive of the Year: Marisa Thalberg, Lowe's
Dec. 9, 2020
TikTok regular E.l.f. turns to Triller to debut branded holiday album
Dec. 8, 2020
Lowe's CMO on how a chaotic year strengthened the brand's purpose — and her resolve
Dec. 8, 2020
KFC gets steamy with Lifetime movie starring Mario Lopez as Col. Sanders
Dec. 7, 2020
Huggies, Scary Mommy cater to night-owl new mothers with Hulu comedy series
Dec. 4, 2020
Walgreens debuts retail media network, with revamped loyalty program front and center
Dec. 3, 2020
Mr. Pringle gets 'glow up' for snack brand's first packaging refresh in 20 years
Dec. 2, 2020
6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice
Dec. 2, 2020
Campbell, Target team on Madden NFL tournament fighting food insecurity
Dec. 1, 2020
PepsiCo's in-house technology informs radical shift to digital
Nov. 30, 2020
E.l.f. Cosmetics taps into overlooked gamer market with Twitch star Loserfruit
Nov. 24, 2020
CPG marketers roll the dice on new experiments amid data upheaval
Nov. 23, 2020
Holiday ads nod to COVID-19, but depicting gatherings also works, study finds
Nov. 19, 2020
HelloFresh enlists Mindy Kaling for sitcom-style series on quarantine cooking
Nov. 18, 2020
57% of US consumers would forego marketing personalization to protect their data
Nov. 17, 2020
JetBlue mulls agency shakeup to recapture brand mojo as priorities shift
Nov. 16, 2020
TikTok gets reprieve as US puts app's shutdown on hold
Nov. 13, 2020
Why grocery giant Kroger made the leap into mobile game advertising
Nov. 13, 2020
TikTok's day of reckoning arrives, but marketers appear to hold fast on the platform
Nov. 12, 2020
Beyoncé inks multiyear Peloton deal as fitness marketer looks to keep up momentum
Nov. 11, 2020
How a Joe Biden presidency could impact brand marketing
Nov. 9, 2020
Gap yanks call for unity from Twitter after it falls flat
Nov. 5, 2020
Domino's drops longtime agency, citing need for 'flexibility and nimbleness'
Nov. 2, 2020
Social platforms' explosive revenue growth signals pandemic weight on digital has lifted
Oct. 30, 2020
Avocados from Mexico dips into celeb-led shopper marketing for Super Bowl
Oct. 29, 2020
Chipotle lets diners track environmental impact of burritos as restaurants prioritize sustainability
Oct. 26, 2020
Inside Molson Coors' marketing playbook for navigating chaos in 2020 and beyond
Oct. 23, 2020
Quibi calls it quits: Key takeaways from a lesson in how not to build a streaming brand
Oct. 22, 2020
Avocados From Mexico ends 6-year Super Bowl ad streak, signaling bigger changes for the big game
Oct. 20, 2020
Bruce Willis reprises 'Die Hard' role in Advance Auto Parts ads pushing DieHard batteries
Oct. 19, 2020
Diet Coke lets people reward unsung pandemic heroes with a year of free soda
Oct. 16, 2020
TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?
Oct. 16, 2020
Disney enshrines streaming as 'primary focus' amid broad media reorganization
Oct. 13, 2020
Infiniti puts 'Hamilton' star Daveed Diggs behind the wheel for live Instagram test drive
Oct. 12, 2020
TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video
Oct. 9, 2020
PepsiCo speeds up shift toward streaming, digital as holidays loom
Oct. 9, 2020
Social listening enabled Kroger's speedy pandemic marketing response
Oct. 7, 2020
Ocean Spray goes viral with TikTok creator who put Fleetwood Mac's 'Dreams' back on the charts
Oct. 7, 2020
Kraft pulls provocative 'send noods' ads after drawing ire online
Oct. 6, 2020
How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden
Oct. 6, 2020
Instagram brings shopping to Reels, IGTV as commerce commands social spotlight
Oct. 5, 2020
Taco Bell sets up personalized taco gifting service ahead of holiday rush
Oct. 1, 2020
Mondelez lays out marketing strategy for a post-cookie future
Oct. 1, 2020
Facebook names new CMO as it looks to meld trust-building with tech focus
Sept. 30, 2020
Yoplait dips into Instagram Reels with Jennifer Lopez-led dance challenge
Sept. 29, 2020
TikTok downloads banned as of Sunday, setting off new scramble in video app saga
Sept. 18, 2020
Sparkling water brand Spindrift appears on upcycled hats at New York Fashion Week
Sept. 17, 2020
How Oracle's TikTok deal could shake up social media
Sept. 15, 2020
Walmart reportedly in talks to join Oracle's proposed stake in TikTok
Sept. 14, 2020
Walmart homes in on family, community in first ad push for Walmart+
Sept. 11, 2020
Citi elevates brand officer to marketing chief as it looks to unify operations
Sept. 10, 2020
Sports marketing is no longer the safe bet, but bolder brands could win out
Sept. 10, 2020
Taboola, Outbrain merger collapses, ending bid to form rival to walled gardens
Sept. 9, 2020
Chipotle employs TikTok creator cohort to promote group-ordering app feature
Sept. 8, 2020
Workload up for 82% of in-house creative teams, driven by demand for digital content
Sept. 4, 2020
Droga5 cuts staff as pandemic pressures extend to consultancy-owned agencies
Sept. 3, 2020
Ben & Jerry's examines American racism in new podcast series
Sept. 2, 2020
Gen Z remains elusive and cause-driven under pandemic, putting legacy laggards at risk
Aug. 31, 2020
Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity
Aug. 27, 2020
TikTok CEO resigns after 3 months as app nears inflection point in US
Aug. 27, 2020
Apple acquires VR startup focused on virtual avatars for videoconferencing
Aug. 26, 2020
KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist
Aug. 25, 2020
Pepsi delivers 'Tailgate in a Box' to football fans hankering for game day experience
Aug. 24, 2020
KitchenAid profiles women's struggles, triumphs in restaurant industry with Hulu documentary
Aug. 24, 2020
Pepsi champions football fans stuck at home as sports marketing shifts focus
Aug. 18, 2020
Buffalo Wild Wings names Target brand manager as new marketing chief
Aug. 11, 2020
Microsoft's bid to buy TikTok: A 'head-scratcher' or surprisingly sensible?
Aug. 11, 2020
Transactions with WeChat, TikTok banned under new Trump orders
Aug. 7, 2020
Ad stakeholders race to form new digital media standards as old ones face 'Tower of Babel' moment
Aug. 5, 2020
Twitter could face $250M FTC fine over use of personal data for ad targeting
Aug. 4, 2020
Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals
Aug. 3, 2020
Amazon cut marketing by a third due to pandemic-driven-demand — but the pullback won't last
July 31, 2020
Kraft Heinz, Kellogg to rev up marketing substantially in H2 as pandemic windfall continues
July 31, 2020
Walmart fortifies fledgling ad platform with omnichannel analytics offering
July 30, 2020
Wix admits its ads annoy with campaign centered on outlandish viewer complaints
July 29, 2020
WSJ: Instagram lures TikTok creators to drum up buzz for Reels launch
July 28, 2020
Domino's sets up virtual film festival rewarding fans for making home videos
July 27, 2020
Back-to-school marketing is more somber under COVID-19, but carries silver linings
July 27, 2020
Dunkin' creates new chief digital officer role as it doubles down on tech, mobile offerings
July 24, 2020
Unilever to invest heavily in marketing, brand innovation after keeping 'powder dry' amid pandemic
July 23, 2020
American Eagle channels TikTok culture for virtually produced back-to-school campaign
July 22, 2020
Kind deploys birds, drones, hot air balloons to send out new frozen bars
July 21, 2020
Hollister enters shaky back-to-school period with campaign led by top TikTok talent
July 16, 2020
Cheez-It Snap'd ties snack rewards program to binge-watching on Amazon
July 15, 2020
Burger King explains dangers of cow farts in video starring viral yodeling kid
July 14, 2020
9 campaigns that show how mobile marketers pivoted in the pandemic during H1
July 13, 2020
9 pivotal campaigns that show how marketing transformed in H1
July 13, 2020
Coke adds contactless tech to Freestyle machines to meet COVID-19 challenges
July 13, 2020
Esports revenue outlook gets another downgrade as pandemic halts live tournaments
July 10, 2020
Kraft Heinz offers peek behind packaged foods curtain in 1st podcast series
July 9, 2020
Omnicom, Spotify strike $20M deal around podcast advertising as channel's ascent continues
July 8, 2020
Sirius XM buys Stitcher podcast unit from Scripps for $325M
July 7, 2020
Marketers' Facebook boycotts are just the 1st step toward change
June 30, 2020
Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech
June 26, 2020
P&G's Pritchard outlines 4-point plan to dismantle racial inequality
June 26, 2020
Instagram opens Shopping feature to creators as community lands in the limelight
June 24, 2020
Some CPG brands face no easy way forward amid historic reckoning with race
June 24, 2020
Harry's, HelloFresh pilot interactive Spotify ads that help podcast listeners redeem offers
June 22, 2020
Starbucks' stumble on Black Lives Matter shows rising stakes for brands in addressing race
June 22, 2020
Hilton CMO departs as hospitality giant cuts 22% of corporate workforce
June 18, 2020
Buffalo Wild Wings CMO who led creative revival departs after less than 2 years
June 17, 2020
Pandemic's hit to ad spending could be less severe than Great Recession, GroupM says
June 16, 2020
Verizon inks 3-year pact with 'League of Legends' esports league
June 15, 2020
3 months in, how COVID-19 has permanently changed marketing
June 15, 2020
Walmart forges deep tie-in with HGTV show about home projects under quarantine
June 12, 2020
P&G debuts 'The Choice' in multimillion dollar ad push addressing racism in America
June 11, 2020
Is Facebook using the pandemic to shore up its influence?
June 3, 2020
Top brands, digital media rally around Blackout Tuesday, but it could backfire
June 2, 2020
Zynga snaps up developer Peak for $1.8B as mobile gaming surges
June 1, 2020
Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow
May 29, 2020
LGBTQ-inclusive marketing opens door to acceptance, P&G and GLAAD find
May 28, 2020
WSJ: PepsiCo, Taco Bell, Walmart look to renegotiate terms with Quibi as streamer's problems mount
May 27, 2020
Scandit secures $80M in funding as COVID-19 drives demand for contactless mobile tech
May 26, 2020
PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic
May 26, 2020
Coke bets on new music streamer BeApp as virtual concerts take center stage
May 22, 2020
Skittles returns to controversial colorless packaging in honor of LGBTQ Pride
May 21, 2020
General Motors CMO says speedy pivots are new marketing norm in coronavirus era
May 21, 2020
Coronavirus brings thorny issue of worker treatment to the marketing fore
May 20, 2020
YouTube advertisers get access to streaming TV under new YouTube Select offering
May 19, 2020
Google hit with DOJ antitrust suit alleging outsized control of search
May 18, 2020
Facebook acquires Giphy image-sharing platform for reported $400M
May 15, 2020
PepsiCo finds empathy is new imperative for marketers amid pandemic uncertainty
May 14, 2020
Cadillac's CMO wants the upfronts to evolve to meet a disruptive moment
May 13, 2020
Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray
May 12, 2020
Why sustainability could be more crucial — and difficult — for brands in the COVID-19 era
May 12, 2020
Hormel hosts virtual festival of 6 'hope-filled' films on YouTube
May 11, 2020
Peloton hits brakes on marketing as at-home fitness sells itself
May 7, 2020
McDonald's, Heinz serve up puzzles to keep consumers occupied — or flustered — during lockdown
May 6, 2020
Mucinex enlivens coronavirus PSA content with Instagram superhero art
May 5, 2020
Popeyes recruits out-of-work musicians to re-record jingle for pandemic era
May 4, 2020
Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus
April 30, 2020
Shopify unveils consumer shopping app as e-commerce booms under coronavirus
April 28, 2020
NFL Draft scores 55M viewers, breaking ratings records despite shift to virtual format
April 27, 2020
Google mulls slashing marketing budgets in half, hiring freezes for H2
April 24, 2020
Coronavirus reshapes consumer habits, creating 4 new segments, report finds
April 23, 2020
Mastercard's CMO on sustaining brand-building — including sonic marketing — amid coronavirus
April 23, 2020
EMarketer: Digital video ad spending up in the air, could slide 5.2% in Q2
April 20, 2020
How coronavirus could usher in a new era of brand purpose
April 17, 2020
ESPN enlists Facebook, Reese's, State Farm for custom content around Michael Jordan docuseries
April 16, 2020
Direct publishers hit harder by coronavirus than programmatic specialists, study finds
April 15, 2020
Publicis CEO says ad spending fallout from coronavirus could dwarf '08 crisis
April 14, 2020
Why CPG marketers can't afford to go dark despite coronavirus risks
April 14, 2020
Search ad spending could plunge 29% in Q2 as marketers turn taps off
April 13, 2020
Teen spending hits lowest point in nearly a decade as coronavirus concerns grow
April 8, 2020
Communication software brands like Zoom triple ad spending under coronavirus
April 7, 2020
ANA: Marketers rise to meet coronavirus production challenges, prefer in-house work
April 6, 2020
Cannes Lions canceled over coronavirus challenges
April 3, 2020
Amazon drops out of NewFronts, joining Twitter, Digitas and Walmart's Vudu
April 2, 2020
Consumers believe brands can lead coronavirus response, but demand practical solutions
March 31, 2020
Report: Airbnb pauses marketing to save $800M during pandemic downturn
March 30, 2020
How will coronavirus pressures shape the agency in-housing debate?
March 30, 2020
Bud Light deploys tracker to help people find spots open for takeout
March 26, 2020
Facebook says ad business 'weakening' despite usage spike under coronavirus
March 25, 2020
Diageo CMO Saller steps down after 20 years with spirits giant
March 24, 2020
Twitter's ad revenue takes a hit around coronavirus even as active users surge
March 24, 2020
Popeyes dishes out Netflix login details as fans self-isolate amid coronavirus
March 23, 2020
Comscore, Kargo implement new brand safety tools addressing coronavirus
March 19, 2020
3 strategies for strengthening brands amid coronavirus uncertainty
March 18, 2020
Ford shifts marketing focus to coronavirus relief program
March 17, 2020
How brands are taking extra precaution to avoid coronavirus insensitivities
March 16, 2020
Hershey, Coors pull ads to avoid coronavirus insensitivities
March 11, 2020
Taco Bell taps TikTok's vertical video format for TV ad
March 10, 2020
Disney's Freeform, Snapchat gender flip US currency to promote female-focused series
March 9, 2020
ANA: Marketing's data-driven potential at risk if educational skills gap persists
March 6, 2020
P&G's SK-II, Simone Biles battle online trolls in epic animated series
March 5, 2020
Google cancels I/O, Fox News backs out of upfronts as coronavirus continues to roil events
March 4, 2020
NYT cuts Q1 digital ad revenue outlook amid coronavirus concerns
March 3, 2020
Four Seasons checks in to podcasts with influencer-led travel series
March 2, 2020
How coronavirus could impact marketing, from e-commerce to the Olympics
Feb. 28, 2020
SodaStream names 1st US CMO as PepsiCo amplifies sustainability mission
Feb. 27, 2020
PepsiCo's Pure Leaf tea subverts classic fairy tales with Amy Poehler
Feb. 26, 2020
Uber breaks into ad publishing through OOH display deal with Adomni
Feb. 25, 2020
DTC's impact on marketing unlikely to cool despite slew of bad news, analysis says
Feb. 25, 2020
Burger King's moldy Whopper ad sparks visceral reactions, but scores on subversion
Feb. 24, 2020
Why marketers must evolve their outlook on gender — or lose out
Feb. 24, 2020
Tecate shifts focus to Mexican-American heritage, leaving macho messaging in rearview
Feb. 21, 2020
Pepsi links gamified AR to packaging, social as part of global soccer push
Feb. 20, 2020
Burger King promotes moldy Whopper as part of 'real food' push
Feb. 19, 2020
Starbucks names new CMO focused on bridging physical, digital experience
Feb. 14, 2020
What Brandless' downfall says about brand building in the digital era
Feb. 13, 2020
KFC, Crocs strut fried chicken-themed clogs at New York Fashion Week
Feb. 12, 2020
Quibi commands advertising spotlight at sold-out Oscars show
Feb. 10, 2020
Pizza Hut names new marketing leadership, looking to inject some KFC brand magic
Feb. 7, 2020
Did Peloton spin its widely mocked 'Wife' ad into a win?
Feb. 7, 2020
Spotify buys Bill Simmons' The Ringer as podcast consumption soars
Feb. 5, 2020
Dunkin' names new VP of marketing strategy amid pivot to integrated approach
Feb. 4, 2020
Despite Super Bowl LIV's marketing deja vu, several ads break out
Feb. 3, 2020
Kobe Bryant's death casts long shadow over Super Bowl LIV marketing
Jan. 31, 2020
Chipotle deploys TikTok stars to intercept Gen Z's attention during Super Bowl
Jan. 30, 2020
How Pringles' 'Rick and Morty' tie-up stretches far beyond the Super Bowl
Jan. 29, 2020
How Super Bowl regular Avocados From Mexico keeps its strategy fresh
Jan. 27, 2020
Bloomberg: TikTok owner seeks US CEO to potentially oversee app's advertising
Jan. 23, 2020
5 ways mobile will converge with retail in 2020
Jan. 22, 2020
With Google's decision to kill 3rd-party cookies, marketers forecast a doomy scenario
Jan. 22, 2020
Instagram deprecates IGTV button as mobile streaming bet fails to take off
Jan. 21, 2020
Avocados From Mexico links Super Bowl buzz to blockchain
Jan. 17, 2020
Can revenue-hungry retailers rise to meet digital advertising's opportunity?
Jan. 15, 2020
Sephora, Rent the Runway aim to unlock social's growing commerce opportunity
Jan. 14, 2020
How Target and Reebok reinvigorated loyalty with a data-driven playbook
Jan. 13, 2020
Bud Light throws spotlight on hard seltzer as 'Dilly Dilly' era ends
Jan. 10, 2020
Ex-Taco Bell brand chief Marisa Thalberg lands at Lowe's
Jan. 8, 2020
Olay's 2nd go at Super Bowl advertising looks to close game's gender gap
Jan. 7, 2020
VR porta-potties and smart baby tech: What's on tap at P&G's 2nd CES showcase
Jan. 6, 2020
7 trends that show 2020 will be a make-or-break year for marketers
Jan. 6, 2020
Pepsi uncaps 1st permanent US tagline in 2 decades
Jan. 2, 2020
Facebook quietly bought a startup to bring live video shopping to Marketplace
Dec. 20, 2019
Rubicon Project, Telaria complete merger to seize on booming CTV space
Dec. 19, 2019
Coke leverages Google's search data to prove the holiday spirit grows stronger
Dec. 18, 2019
Coke reinstates global CMO role in bid to unify marketing, operations
Dec. 16, 2019
Sam's Club snaps up tech, talent from embattled WPP unit Triad
Dec. 13, 2019
'Rick and Morty' warps to Super Bowl with Pringles spot, product tie-in
Dec. 11, 2019
Pepsi CMO leaves amid beverage giant's marketing resurgence
Dec. 10, 2019
Disruption of the Year: Amazon buys Sizmek's ad-serving tech
Dec. 9, 2019
Campaign of the Year: Taco Bell's 'The Bell'
Dec. 9, 2019
Deal of the Year: Accenture buys Droga5
Dec. 9, 2019
Pantone enlivens 2020 Color of the Year pick with slew of multisensory experiences
Dec. 5, 2019
McDonald's caters to devotees with 1st permanent e-commerce shop
Dec. 4, 2019
Unilever revamps CMO role to prioritize digital and become 'future-fit'
Dec. 3, 2019
Secret opens Instagram directory, shoppable videos bolstering women-run businesses
Dec. 2, 2019
Digital Advertising Alliance debuts CCPA opt-out tools as regulation looms
Nov. 26, 2019
KFC hides 11 holiday gifts in limited-edition bucket illustrations
Nov. 26, 2019
Stella Artois' holiday social experiment seeks to unite neighbors over beer
Nov. 22, 2019
Oreo emphasizes forging connections in largest holiday campaign to date
Nov. 21, 2019
TikTok craze continues as app surpasses 1.5B global downloads
Nov. 18, 2019
TikTok opens door to social commerce with test of shoppable video links
Nov. 15, 2019
Nestlé's new ad-tech team aims for 'third way' as agency vs. in-house debate continues
Nov. 14, 2019
5 marketing misfires from 2019 that show brand vulnerability is growing
Nov. 12, 2019
Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands
Nov. 7, 2019
Pepsi shakes up holiday gift-giving with mobile spin on paying it forward
Nov. 6, 2019
Panera cooks up mobile-only AR ads that let viewers play with their food
Nov. 5, 2019
UK retailer Selfridges breaks holiday marketing tradition with edgy short film
Nov. 4, 2019
Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return
Nov. 1, 2019
Report: Walmart considers Vudu sale as it tries to focus on core business
Oct. 31, 2019
Ben & Jerry's CEO on how to get cause marketing right
Oct. 30, 2019
Popeyes dings Chick-fil-A with Sunday return of sold-out chicken sandwich
Oct. 28, 2019
Twitter's ad business stumbles as tech bugs bog down performance
Oct. 24, 2019
P&G nixes Venus symbol from Always in latest inclusivity bid
Oct. 23, 2019
9 recent CMO departures that point to the radical transformation of marketing
Oct. 23, 2019
Patrón pops open tequila orders via Instagram Stories ads
Oct. 22, 2019
Natural Light Seltzer kicks off ad blitz amid reported White Claw pullback
Oct. 21, 2019
Amazon agency specialist breaks down the platform's opportunities and challenges
Oct. 18, 2019
Dove, Comcast detail divergent paths to culturally relevant marketing
Oct. 17, 2019
Dunkin' CMO who helped spearhead rebrand exits after 2 years
Oct. 16, 2019
A 'painful situation': Publicis' dire Q3 results accentuate sluggish transformation
Oct. 11, 2019
Subway names new CMO as chain looks for turnaround
Oct. 10, 2019
Amazon assures marketers it can help them build brands at first-ever AdCon event
Oct. 9, 2019
Sorrell's S4 acquires Silicon Valley's largest indie agency
Oct. 8, 2019
Nike dominated culturally impactful video ads in Q3
Oct. 7, 2019
Amazon, Disney spat over CTV ad revenue signals shifting power dynamics in media buying
Oct. 4, 2019
Google intros price-tracking, enhanced visual search in latest e-commerce bid
Oct. 3, 2019
Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows
Oct. 2, 2019
Burger King milkshake tweet took things too far, UK ad watchdog rules
Oct. 2, 2019
Marketers expect budget increases in 2020 despite warning signs, Gartner says
Oct. 1, 2019
General Mills CMO predicts 'amorphous' agencies in the future
Sept. 27, 2019
How uncool Mastercard cracked the esports code with 'League of Legends'
Sept. 26, 2019
How Chipotle saved its brand by embracing a centralized digital marketing strategy
Sept. 25, 2019
'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches
Sept. 24, 2019
CTV startup Innovid acquires display ad firm Herolens
Sept. 20, 2019
How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches
Sept. 19, 2019
Pepsi heralds return of 'Sunday Night Football' to Cleveland with limited-edition soda
Sept. 17, 2019
Amazon tests influencer storefronts to translate social content to sales
Sept. 16, 2019
Majority of NFL fans watched opening week games via streaming, apps
Sept. 13, 2019
Uncle Ben's serves dynamic content in stores via Google Lens integration
Sept. 12, 2019
Hasbro wades into gender pay discussion with female-focused Ms. Monopoly
Sept. 11, 2019
ANA breaks with past approach on new measurement unit
Sept. 10, 2019
Publicis acquires full-service indie agency Rauxa
Aug. 20, 2019
Accenture Interactive buys design shop Insitum to firm up Latin American presence
Aug. 13, 2019
Can brands avoid backlash as sustainability scrutiny piles up?
Aug. 12, 2019
Keystone Light offers to pay a year's worth of rent for 13 cash-strapped consumers
Aug. 9, 2019
Burger King mascot streams with esports stars to promote Impossible Whopper
Aug. 8, 2019
Study: Consumer brands waste $50B of digital, trade marketing spend
Aug. 7, 2019
Kmart Australia deploys AR furniture demos in programmatic web-based ads
Aug. 6, 2019
Taco Bell global brand chief departs, duties split between 2 SVPs
Aug. 5, 2019
Pinterest posts 62% revenue jump in 'blowout' Q2
Aug. 2, 2019
Kantar looks to speed up, scale data-driven transformation under Bain
Aug. 2, 2019
Google expands app ad inventory on Discover, YouTube search and in-stream video
July 31, 2019
JPMorgan Chase inks 5-year deal to generate marketing copy via AI
July 30, 2019
Amazon's opening of Fire TV ad inventory to Dataxu, The Trade Desk has restrictions
July 29, 2019
Twitter's ad refresh pays off in Q2, but slowdown could be coming
July 26, 2019
Ad Age: Amazon courts Colgate, L'Oréal and Lululemon for 'audio ads' test
July 25, 2019
CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds
July 24, 2019
P&G Ventures bets on female-led startups with Vinetta Project deal
July 23, 2019
Pampers links with Alphabet unit on connected baby monitoring system
July 22, 2019
Ordering app Ritual pilots AdQuick's performance-based OOH format
July 19, 2019
Lay's selfie-focused 'Smiles' campaign returns, building on success of 1st run
July 17, 2019
Taco Bell, T-Mobile to open co-branded pop-up stores offering free food, merch
July 16, 2019
P&G amplifies call for equal pay, makes financial pledge following World Cup victory
July 15, 2019
YouTube amplifies monetization options for creators as early tools drive revenue
July 12, 2019
NBA nets Twitch marketer Kate Jhaveri as new CMO
July 11, 2019
Supercuts seeks fresh brand look with humorous campaign, technology push
July 10, 2019
Facebook emulates rivals' monetization playbooks to draw more creators
July 9, 2019
The year of 'woke-washing': How tone-deaf activism risks eroding brands
July 8, 2019
9 buzzworthy campaigns that set brands apart in 2019's first half
July 8, 2019
Report: Teen phenomenon TikTok taps 4 agencies to hone US strategy
July 3, 2019
WSJ: Nike pulls flag-themed sneaker at Kaepernick's behest, setting off firestorm
July 2, 2019
Diet Coke debuts label-free cans in challenge to stereotypes
June 27, 2019
CBS Interactive looks to help brands scale AR campaigns with Unity Technologies partnership
June 26, 2019
Sabra warns 'The Vegans are Coming' with hotline for summer barbecue hosts
June 25, 2019
LiveRamp sets sights on data-targeted TV future with Data Plus Math acquisition
June 24, 2019
Keith Weed, who retired from Unilever in May, again ranked most influential CMO
June 21, 2019
Havas acquires majority stake in streaming, gaming specialist shop Battery
June 20, 2019
Quibi secures $100M in ad commitments from P&G, Walmart, Google and others
June 19, 2019
How Unilever used DNA analysis to reduce stereotypical thinking among marketers
June 17, 2019
Facebook unveils plans, mobile wallet for new cryptocurrency
June 14, 2019
What marketers need to know from Mary Meeker's 2019 Internet Trends report
June 12, 2019
Why New Balance pivoted from video to playables to break into new markets
June 12, 2019
KFC's exclusive Mtn Dew flavor aspires to cult success of Baja Blast
June 11, 2019
Hyatt offers last-minute Pride packages via experience-focused Find platform
June 10, 2019
Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?
June 10, 2019
Ycor drops bid for Sizmek assets, clearing way for Amazon deal
June 7, 2019
Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign
June 6, 2019
Cadillac's 3-step Oscars campaign drove a 47% spike in dealership site traffic
June 6, 2019
Lyft parts ways with CMO after 8 months, shakes up marketing department
May 31, 2019
What do publishers gain from behavioral ad targeting? Not much, researchers say
May 30, 2019
LinkedIn buys identity resolution firm Drawbridge to strengthen privacy offer
May 29, 2019
Chipotle integrates Twitter with SMS to dole out free burritos to basketball fans
May 28, 2019
WSJ: Target eyes acquiring WPP's Triad unit as retail rivals ramp up ad ambitions
May 24, 2019
Nike's new product drop has 'Fortnite' characters sporting signature kicks
May 23, 2019
Reuters: Walmart's 1st event pitching ad business draws P&G, Unilever and Coke
May 22, 2019
Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing
May 22, 2019
Coke resurrects notorious New Coke flop for Netflix's 'Stranger Things'
May 21, 2019
DoorDash emulates restaurant pop-up trend in new integrated campaign
May 20, 2019
Amazon acquires key Sizmek ad tech as rivalry with Google grows
May 16, 2019
Taco Bell is opening a hotel in brand's biggest lifestyle play yet
May 16, 2019
Hershey's embraces emoji for summer packaging play focused on sharing
May 15, 2019
Google's new ad formats leverage machine learning to sharpen privacy focus
May 14, 2019
Whole Foods, Nordstrom, other major retailers cautiously open door to crypto payments
May 14, 2019
WSJ: Viacom, CBS and Fox inch toward addressable TV, but it won't be an upfronts focus
May 13, 2019
Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic
May 10, 2019
Turf war: Can digital heavyweights fend off linear TV's online land grab?
May 10, 2019
Schick owner Edgewell buys razor disruptor Harry's for $1.4B
May 9, 2019
'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube
May 8, 2019
How Kraft Heinz plans to give moms a break for Mother's Day
May 7, 2019
Kraft Heinz loses marketing chief amid ongoing turmoil
May 6, 2019
J&J shares YouTube successes after growing spend on the platform by 250%
May 3, 2019
Target, Walmart envision radically different futures for their growing media businesses
May 3, 2019
Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads
May 2, 2019
How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future
May 1, 2019
WSJ: Marriott moves into home-sharing market with Airbnb-like service
April 29, 2019
Sweetarts looks to win over Gen Z with diversity-driven 'Be Both' campaign
April 24, 2019
Netflix plots New York production hub, hiring spree around marketing, content
April 23, 2019
What Keith Weed's departure means for Unilever — and CMOs generally
April 23, 2019
AT&T's WarnerMedia pulls out of advanced TV coalition OpenAP
April 22, 2019
Taco Bell pens open letter pushing fans to take down Taco Tuesday
April 18, 2019
Netflix content chief to oversee marketing, lead new CMO search
April 17, 2019
PepsiCo scraps plans for 'orbital billboard'
April 16, 2019
P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens
April 11, 2019
Study: DTC shoppers served both linear, CTV ads are 2x more likely to buy
April 11, 2019
Patagonia sues AB InBev over new brew bearing 'Patagonia' name
April 10, 2019
IBM shifts focus with sale of Watson marketing, commerce solutions
April 9, 2019
Trolli taps weird web humor specialists for largest campaign to date
April 9, 2019
Accenture buys Spanish shop Shackleton, extending creative buildup
April 8, 2019
Study: Facebook ad targeting still discriminates, even when marketers go broad
April 5, 2019
Paramount brings 'Pet Sematary' scares to life with 3D photo ads
April 4, 2019
Agency leaders see opportunity — and risks — in marketers' data privacy turmoil
April 4, 2019
Accenture to buy Droga5 in significant bet on creative agency know-how
April 3, 2019
Unilever mulls ending CMO position with Weed's retirement, The Drum reports
April 2, 2019
Publicis completes $4B purchase of Epsilon as data marketing race heats up
April 1, 2019
How Audi shifted gears from being a quiet niche brand to a progressive challenger
April 1, 2019
McDonald's makes black millennial consumers top priority with extensive 'campaign movement'
March 29, 2019
Unilever adds 'more rigour' to online ad buying with strictly vetted publisher network
March 28, 2019
Dove debuts #ShowUs image library to diversify depictions of women in media
March 27, 2019
Spotify acquires storytelling-focused Parcast studio as podcast ambitions expand
March 26, 2019
NYC & Company's new CMO talks data, influencers and why the city doesn't market itself
March 25, 2019
Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono's Bed-In
March 22, 2019
Netflix axed its global brand marketing team around CMO departure, Adweek reports
March 21, 2019
Miller Lite reimagines controversial Bud Light ad, provoking a response
March 20, 2019
Instagram launches in-app checkout with 20 major brands
March 19, 2019
Surprising don'ts for cause-related marketing
March 18, 2019
Burger King takes on Starbucks with app-based coffee subscription service
March 15, 2019
Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'
March 15, 2019
NYT: Criminal probe into Facebook entangles smartphone makers
March 14, 2019
Pandora offers more granular targeting, including smart speaker-specific ads
March 13, 2019
Budweiser flips the script on past sexist ads
March 8, 2019
Cox pilots AI-powered audio ad unit from Spark Foundry, AI Music
March 7, 2019
McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze
March 7, 2019
Coors Light puts agency roster in review, ramps up digital spend
March 6, 2019
Study: Amazon bests digital rivals, banks in earning consumer trust around data
March 5, 2019
Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs
March 1, 2019
As an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy
Feb. 25, 2019
P&G plans physical business incubator as part of Ventures initiative
Feb. 25, 2019
Amazon seeks a better way to do loyalty rewards with new Moments program
Feb. 14, 2019
Mastercard tunes in 'sonic brand identity' as audio marketing continues to rise
Feb. 8, 2019
Bad actors exploited ads.txt in scheme targeting high-profile publishers
Feb. 7, 2019
P&G buys purpose-driven feminine care marketer This Is L.
Feb. 5, 2019
Risk-averse advertisers fumble in historically boring Super Bowl
Feb. 4, 2019
Top ad trade bodies push for clarity around California consumer privacy law
Feb. 1, 2019
Coke, P&G's Charmin will pilot Hulu's new 'pause ads' in Q2
Jan. 31, 2019
Domino's doles out loyalty points for all pizza — including competitors' — with help of AI
Jan. 30, 2019
Kraft Heinz's Devour places ad on porn site for edgy Super Bowl campaign
Jan. 29, 2019
The hype cools on 5G — but the revolution is still coming
Jan. 29, 2019
Kantar: Marketers rethink gender-based targeting, but some are more sluggish
Jan. 28, 2019
Will Facebook's bold play to unify Instagram, WhatsApp and Messenger pay off?
Jan. 28, 2019
WSJ: Amazon ramps up push for companies to develop exclusive brands for its platform
Jan. 25, 2019
P&G teams with e-commerce platform Loop as part of big sustainability test
Jan. 24, 2019
Bloomberg: CBS shoots down Super Bowl spot calling for medical marijuana legalization
Jan. 23, 2019
Lowe's inks multi-year NFL partnership as it kicks off refresh campaign
Jan. 22, 2019
Verizon goes long with far-reaching Super Bowl marketing play
Jan. 18, 2019
Niantic secures $245M in funding while some AR peers struggle
Jan. 16, 2019
Stories accounted for 1 in 3 sponsored Instagram posts last year, analysis finds
Jan. 15, 2019
P&G's Gillette tackles toxic masculinity in short film that nods to #MeToo
Jan. 14, 2019
'A world with no ads': P&G, Unilever's top marketers envision different paths forward
Jan. 10, 2019
L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES
Jan. 9, 2019
At CES, CMOs dish on the 'existential crisis' tech has created for marketing
Jan. 8, 2019
P&G combats 'mass disruption' with slew of digital-first products at CES
Jan. 7, 2019
7 trends set to shape marketing in 2019
Jan. 7, 2019
Los Angeles sues IBM's Weather Company over alleged mishandling of app data
Jan. 4, 2019
Netflix's hit 'Bandersnatch' takes interactive marketing to new level
Jan. 3, 2019
Coke leads $15M investment round in Dirty Lemon parent Iris Nova
Dec. 21, 2018
Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters
Dec. 21, 2018
ANA calls on FTC for comprehensive US data privacy law
Dec. 20, 2018
NYT report suggests Facebook overstepped bounds of FTC consent decree
Dec. 19, 2018
Dentsu buys DEG to strengthen data, commerce offerings
Dec. 18, 2018
Google puts $1B toward sprawling new NYC campus
Dec. 17, 2018
Chevy's global CMO retires amid broader cuts at parent GM
Dec. 14, 2018
Diageo accused of running extensive, noncompliant Ciroc influencer campaign
Dec. 13, 2018
Accenture buys ad tech shop Adaptly to fortify nascent programmatic unit
Dec. 12, 2018
P&G buys Walker & Company, a disruptor marketer catering to consumers of color
Dec. 12, 2018
WPP plots return to growth through 'simpler offer,' refreshes brand identity
Dec. 11, 2018
Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition
Dec. 7, 2018
Unilever CMO Keith Weed to retire next year
Dec. 6, 2018
63% of consumers prefer to purchase from purpose-driven brands, study finds
Dec. 6, 2018
Accenture among 3 finalists bidding to acquire MDC Partners, Adweek reports
Dec. 5, 2018
Banned Iceland ad soars while John Lewis' Christmas push receives cool reception
Dec. 4, 2018
Executive of the Year: Keith Weed, Unilever
Dec. 3, 2018
Technology of the Year: Adidas' 'Here to Create Legend'
Dec. 3, 2018
Champion of the Year: Syl Saller, Diageo
Dec. 3, 2018
Deal of the Year: IPG buys Acxiom Marketing Solutions
Dec. 3, 2018
Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva'
Nov. 30, 2018
Oreo unwraps playable turntable that spins cookies, not vinyl
Nov. 26, 2018
WPP to meld J. Walter Thompson, Wunderman as agency priorities shift
Nov. 26, 2018
Relive the year's 6 biggest brand fails — they carry important lessons for marketers
Nov. 26, 2018
Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend
Nov. 21, 2018
Marketers react with rancor following eye-opening report on Facebook's maneuverings
Nov. 16, 2018
How Amazon's NYC HQ might hurt the city's already-struggling ad industry
Nov. 14, 2018
As FBI agency probe heats up, marketers express concern over cooperating
Nov. 12, 2018
P&G streamlines operations with 6 industry-focused business units
Nov. 9, 2018
Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix
Nov. 9, 2018
Why independent ad agency Decoded just launched its own DTC brand
Nov. 8, 2018
Tug-of-war: How disruptors fight to balance brand and performance marketing
Nov. 7, 2018
Accenture Interactive acquires digital-first creative agency Kolle Rebbe
Nov. 5, 2018
NFL blitz: the many players disrupting football advertising in 2018
Nov. 5, 2018
How Bonobos grows brand purpose following its controversial sale to Walmart
Nov. 1, 2018
Why the fierce battle between direct and traditional brands isn't so clear-cut
Oct. 31, 2018
Mars Wrigley's chief Halloween officer answers our burning candy marketing questions
Oct. 30, 2018
Amazon's ad business racks up $2.5B while sales face 'slightly worrying' slowdown
Oct. 26, 2018
Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt
Oct. 26, 2018
WPP looks to sell stake in Kantar as Q3 results send shares plunging
Oct. 25, 2018
Apple's Cook pushes for US privacy law, with GDPR model in mind
Oct. 24, 2018
Accenture sharpens content marketing capabilities with New Content acquisition
Oct. 22, 2018
IPG outperforms peers, posting strong organic growth for Q3
Oct. 19, 2018
Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors
Oct. 19, 2018
Facebook denies fresh claims that it sat on faulty video metrics info
Oct. 17, 2018
Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts
Oct. 17, 2018
ANA: In-house agencies rapidly proliferate, and they're handling more important work
Oct. 15, 2018
Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign
Oct. 12, 2018
ANA letter to members signals FBI probe into agency practices is ramping up
Oct. 11, 2018
What true brand bravery looks like, according to marketers who took the leap
Oct. 10, 2018
Lyft picks up Sonos vet Joy Howard as CMO
Oct. 10, 2018
CNBC: Some brands are shifting up to 60% of Google search budgets to Amazon
Oct. 9, 2018
Marketers sound off on voice's opportunities and challenges: 'When it goes wrong, it's painful'
Oct. 5, 2018
Subway, Mastercard and Radisson execs on why agencies are still essential — and where they need to grow
Oct. 4, 2018
How Starbucks and Cole Haan grow brand loyalty through product innovation
Oct. 3, 2018
Inside Anheuser-Busch's playbook for revitalizing power brands like Bud Light
Oct. 2, 2018
WSJ: Havas among ad agencies targeted in federal probe around media-buying practices
Sept. 28, 2018
Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight
Sept. 28, 2018
Google secures new MRC accreditations, updates progress on brand safety and reach measurement
Sept. 27, 2018
Instagram co-founders jointly resign, will leave in coming weeks
Sept. 25, 2018
AT&T withdraws freshly acquired AppNexus from Advertising ID Consortium
Sept. 24, 2018
Adobe snaps up cloud-based marketing services platform Marketo for $4.75B
Sept. 21, 2018
Papa John's might win back consumer sentiment, but can it save its business?
Sept. 20, 2018
Papa John's spotlights franchisees, eyes new logo in bid to push past founder
Sept. 19, 2018
Ad Age: Spotify sees 2nd big marketer depart in as many weeks
Sept. 18, 2018
NFL sidesteps controversy with celeb-starring campaign around touchdown dances
Sept. 17, 2018
Blockchain's ascendance in marketing hits hurdles — but the delay could be temporary
Sept. 10, 2018
Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'
Aug. 31, 2018
Amazon links AWS tools to social listening
Aug. 29, 2018
Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity
Aug. 20, 2018
Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions
Aug. 17, 2018
Adidas sales surge on strength of World Cup sponsorship
Aug. 10, 2018
Campaign Trail: SunnyD shakes things up; Van Heusen grapples with UFC; funeral ads get banned
Aug. 3, 2018
Can Papa John's rehabilitate its brand with Endeavor as AOR?
Aug. 2, 2018
What media agency woes say about marketers' shifting priorities
July 30, 2018
Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads
July 23, 2018
Campaign Trail: Purple fights 'Sunday Scaries'; LG rewards Netflix bingers; lobster-themed live streams
July 20, 2018
How Coke amplifies in-stadium experiences via digital tech
July 18, 2018
Schlage's switch to programmatic TV buying unlocks 3x increase in ROI
July 16, 2018
Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date
July 5, 2018
Campaign Trail: 7-Eleven Norway's chlamydia ads; LG calls on Ryans; Tiffany Haddish returns to Groupon
June 29, 2018
Taco Bell heralds return of Nacho Fries with blockbuster 'Demolition Man' tie-up
June 28, 2018
Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus'
June 22, 2018
All 4 major US carriers roll back data sharing with brokers
June 20, 2018
Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum
June 15, 2018
BBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing
June 13, 2018
'IHOb' might be a big win for IHOP despite mixed reception to burgers
June 12, 2018
Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods'
June 8, 2018
Senate panel to probe Facebook after NYT points to new data collection lapses
June 5, 2018
Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles
June 1, 2018
Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers
May 25, 2018
Chobani on the power of in-house creative and not obsessing over efficiency
May 23, 2018
Campaign Trail: 3 ways marketers are celebrating the royal wedding of Prince Harry and Meghan Markle
May 18, 2018
Abercrombie drove 40K people to stores with E! Snapchat integration
May 16, 2018
KFC's CMO talks building trust, Amazon's Twitch and mobile trends
May 15, 2018
How Macy's and IBM tackle 'thumb scrolling' on digital video
May 8, 2018
Kellogg's went from zero to 60 on digital thanks to 2 campaigns
May 4, 2018
Everything marketers missed at YouTube's buzzy 2018 Brandcast upfront
May 4, 2018
YouTube narrows gap with TV via new ad sales strategies
May 1, 2018
Campaign Trail: Facebook's mea culpa; Realtor.com makes odd pairing; a viral self-parody
April 27, 2018
Campaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights
April 20, 2018
Google brings AI-powered ad suggestions to AdWords campaigns
April 18, 2018
Campaign Trail: Deadpool sells out; Nike holds sneaker therapy; Del Monte reaches millennials
April 13, 2018
Why marketers should take a second look at gender representation
April 11, 2018
UPDATE: WPP probing CEO Sorrell for potential misuse of assets, improper behavior
April 3, 2018
Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body
March 23, 2018
Purpose takes center stage for PepsiCo, Stella Artois at SXSW
March 19, 2018
For L'Oreal and Home Depot, AI quickly becomes table stakes
March 11, 2018
McDonald's logo flip stunt for International Women's Day falls flat
March 8, 2018
Report: Marriott consolidates paid media business under Publicis to hone data focus
March 6, 2018
How Intel evolved from an invisible 'ingredient brand' to win over more millennials
Feb. 28, 2018
Unilever's blockchain partnership with IBM delivers promising early results
Feb. 14, 2018
What Unilever's CMO really said about Google and Facebook
Feb. 13, 2018
Lay's looks to put a smile on the faces of millennial snackers
Feb. 8, 2018
The final score: Meet the advertising winners and losers from Super Bowl LII
Feb. 5, 2018
By the numbers: A look at Super Bowl LII marketing data
Feb. 5, 2018
Alphabet underpins strength of YouTube, hardware as vulnerabilities start to show
Feb. 2, 2018
Campaign Trail: Who will score a digital marketing touchdown at Super Bowl LII?
Feb. 1, 2018
Alibaba courts global audience with Winter Olympics push centered on small things
Jan. 30, 2018
Clorox CMO: Voice and e-commerce will grow faster than marketers expect
Jan. 29, 2018
Snapchat Stories leap from mobile to desktop for first time
Jan. 23, 2018
Campaign Trail: Ikea's pee ad; Diet Coke courts millennials; Adidas's kicks access public transit
Jan. 12, 2018
Nearly 70% of consumers feel brands should get more political, study finds
Jan. 10, 2018
WPP's Kantar streamlines consulting services with new shop
Jan. 8, 2018
9 trends that will define marketing in 2018
Jan. 2, 2018
Steven Soderbergh's mysterious 'Mosaic' hints at mobile's choose-your-own adventure potential
Dec. 26, 2017
Campaign Trail: Brands say happy holidays with nostalgia, airline Santa and boozy caroling
Dec. 21, 2017
KFC hires unknown actor to fill the Colonel's shoes
Dec. 21, 2017
Burger King gift-wraps full restaurant for French super fan
Dec. 20, 2017
Can marketers unify to turn the tide against ad fraud in 2018?
Dec. 19, 2017
Taco Bell provides a peek into not-so-secret 'Belluminati' society
Dec. 18, 2017
Publishers lose $1.27B yearly to ad fraud, new study finds
Dec. 13, 2017
Dentsu Aegis wins Subway's North American media, creative business
Dec. 12, 2017
Bloomberg's 24-hour Twitter news network nears debut
Dec. 12, 2017
Report: Facebook algorithm surfaces bizarre, inappropriate ads from e-commerce company
Dec. 11, 2017
Starbucks attempts to recapture unicorn success with Christmas Tree Frappuccino
Dec. 8, 2017
TAG Certified channels reduce fraud levels by more than 83%, new study says
Dec. 7, 2017
ANA declares AI the marketing word of the year
Dec. 7, 2017
Amazon promotes Prime series 'The Grand Tour' with interactive Twitch board game experience
Dec. 7, 2017
Google yanks YouTube from some Amazon devices in escalation of rivalry
Dec. 6, 2017
Dunkin' Donuts opens creative review months after appointing new CMO
Dec. 5, 2017
GroupM and Magna Global upgrade growth outlook, but marketers should temper expectations
Dec. 5, 2017
The Marketing Dive Awards for 2017
Dec. 4, 2017
Disruptor of the Year: Amazon
Dec. 4, 2017
Fail of the Year: Pepsi's 'Jump In'
Dec. 4, 2017
Campaign of the Year: Burger King's 'Google Home of the Whopper'
Dec. 4, 2017
Marketer of the Year: KFC
Dec. 4, 2017
Campaign Trail: How Yoplait boosts brand interest; Samsung's artsy feature film; Jim Beam opens voice-ready decanter
Dec. 1, 2017
Amazon's ad business will surpass $2.5B by 2021, Forrester says
Nov. 30, 2017
Can Snapchat break the social media mold with its split-feed redesign?
Nov. 29, 2017
Report: Big tobacco's court-mandated anti-smoking ads don't go far enough with digital
Nov. 29, 2017
Black Friday Twitter engagements totaled nearly 785M, study says
Nov. 28, 2017
Old Spice's holiday video spends an hour exploding Yule logs and Terry Crews
Nov. 27, 2017
[Infographic] 7 major influencer marketing touchstones
Nov. 27, 2017
NFL ad revenue performs well despite protest fervor
Nov. 27, 2017
Walmart and eBay take the lead for Black Friday social campaigns
Nov. 22, 2017
Verizon, NBCUniversal spice up Thanksgiving Day Parade stream with AR-activated deals
Nov. 22, 2017
Campaign Trail: Marketing we're thankful for from Kraft Heinz, GE Appliances and Wild Turkey
Nov. 21, 2017
Report: A YouTube targeting tool intended to boost brand safety stops working
Nov. 20, 2017
Half of agency dollars will divert to freelancers in 10 years, study says
Nov. 17, 2017
KFC's $10K 'internet escape pod' wards off Cyber Monday madness
Nov. 17, 2017
Tech giants dominate BrandZ's first US brand value rankings
Nov. 16, 2017
Study: Starbucks loses top spot for QSR social conversations
Nov. 16, 2017
Reuters: Amazon nixes plans for skinny bundle TV service
Nov. 16, 2017
Twitter ramps up data business as ad revenue stalls
Nov. 15, 2017
Mountain Dew sits new brand mascot down for a contentious interview
Nov. 13, 2017
Campaign Trail: Grubhub's scrambled Snapchat game; will Casper's print mag be a sleeper hit?
Nov. 10, 2017
What Gen Z girls want out of holiday gift-giving
Nov. 9, 2017
Colgate Optic White takes center stage on Snapchat for CMA Awards
Nov. 8, 2017
NBA gives fans court-side view with VR content deal
Nov. 8, 2017
Bud Light drives 20% completion rates for branded in-stream video
Nov. 7, 2017
Carl's Jr. and Hardees prod rivals' menu offerings in latest campaign
Nov. 6, 2017
Under Armour CMO out after just 15 months
Nov. 3, 2017
Campaign Trail: Maroon 5 tunes in UGC; Febreze sniffs out Bad Moms; Ben & Jerry's tasty take on AR
Nov. 3, 2017
Papa John's picks digital-first Laundry Service as creative AOR
Nov. 1, 2017
DoubleTree took its signature warm cookies on tour — and drove nearly 400K social impressions
Oct. 31, 2017
Fox lines up slate of 6-second ads for Thanksgiving NFL broadcast
Oct. 30, 2017
Campaign Trail: Super spooky Halloween marketing from Burger King, Fanta and Angry Birds
Oct. 27, 2017
WSJ: McDonald's puts $2B global media buying business under review
Oct. 27, 2017
Mountain Dew's replacement for long-time ambassador Dale Earnhardt Jr. looks like a joke
Oct. 27, 2017
Technology shows how to win at Cannes Lions, but are the awards worth it?
Oct. 26, 2017
H&M brings on Baz Luhrmann for lavish short film
Oct. 26, 2017
Twitter opens new windows into ad transparency for users, brands
Oct. 25, 2017
Ford appoints new global CMO in leadership shakeup
Oct. 25, 2017
Gap and Janelle Monáe bring people together in diversity-minded holiday campaign
Oct. 25, 2017
Butterfinger and Crunch pick Reach Agency as new creative AOR
Oct. 24, 2017
KFC's sly Twitter stunt nods to its famous 11 herbs and spices recipe
Oct. 24, 2017
Google DoubleClick's new partnership with Rubicon Project could have industry ripple effect
Oct. 23, 2017
Are big changes on tap for P&G's digital strategy?
Oct. 23, 2017
Campaign Trail: M&M's tells interactive ghost story; Snapchat brings Dancing Hot Dog to life; Bud Light parodies hipsters
Oct. 20, 2017
Study: Pro sports sites hit by ad fraud from massive 'Sports Bot' operation
Oct. 19, 2017
Report: Facebook and Google employees propped up anti-refugee ad campaigns
Oct. 19, 2017
Asics refreshes brand identity with some help from Steve Aoki
Oct. 19, 2017
Report: Major brands scammed in extensive fraud scheme linked to US ad firms
Oct. 18, 2017
Dunkin' runs Halloween costume contest through Instagram
Oct. 17, 2017
Burger King continues Wendy's skewering by promoting irate fan tweets
Oct. 16, 2017
Facebook's Oculus pumps extra marketing behind second-wave VR push
Oct. 16, 2017
Major studios and platforms unite to provide viewers 'Movies Anywhere'
Oct. 13, 2017
Campaign Trail: Gillette's 'Justice League' push; Pedigree adopts Facebook masks; Toyota zigs and zags
Oct. 13, 2017
Why Gen Z might signal the end of demographic targeting as we know it
Oct. 10, 2017
UPDATE: McDonald's gets burned by 'Rick and Morty' fans as sauce promo backfires
Oct. 9, 2017
Campaign Trail: The best — and geekiest — marketing plays from New York Comic-Con
Oct. 6, 2017
Google converges AI, hardware and software with second-generation products
Oct. 4, 2017
7 critical lessons for marketers from Advertising Week
Oct. 3, 2017
Carnival launches OTT streaming channel
Sept. 29, 2017
Amazon unveils flurry of new hardware, BMW deal
Sept. 28, 2017
Unilever evolves mobile and search to meet modern consumer needs
Sept. 26, 2017
Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell
Sept. 22, 2017
UPDATE: Google plans to acquire HTC assets to strengthen hardware push
Sept. 20, 2017
IAB Tech Lab investigates blockchain's potential with new working group
Sept. 18, 2017
Campaign Trail: Lululemon's masculine side; Netflix hits the town; Welch's squeezes Big Food
Sept. 15, 2017
Target puts heavy marketing push behind 12 new private-label brands
Sept. 11, 2017
MillerCoors taps non-traditional advertising to brew up interest for new brand
Sept. 11, 2017
Gorillaz app code-breaker wins a job at Jaguar Land Rover
Sept. 6, 2017
Fox brings 6-second TV ads to NFL broadcasts
Sept. 1, 2017
Converse debuts Twitter show with 'Game of Thrones' star
Sept. 1, 2017
Dos Equis searches social media for the 'Most Interesting Fan of College Football'
Aug. 31, 2017
BuzzFeed dumps policy against banner ads in potential blow to native
Aug. 29, 2017
Amazon expands Influencer Program to court YouTube talent
Aug. 28, 2017
Snapchat tightens brand safety net with more manual controls, verified influencer accounts
Aug. 25, 2017
WPP's dim outlook sends ripple through the industry
Aug. 24, 2017
Taxi app Curb drives 300% install growth with location-based social strategy
Aug. 23, 2017
Kind dumped 45K pounds of sugar in Times Square, but the message was anything but sweet
Aug. 23, 2017
Can a brand revamp help ESPN hook new viewers?
Aug. 23, 2017
Domino's extends partnership with agency CP+B through 2020
Aug. 22, 2017
Facebook unveils in-stream ads to monetize video content, new Watch tab
Aug. 18, 2017
Bud Light, PepsiCo kick off NFL marketing season with Snapchat-ready packaging
Aug. 18, 2017
Hyatt promotes message of unity in video short commemorating civil rights
Aug. 17, 2017
Taco Bell opens table reservations to try new fried-egg taco
Aug. 16, 2017
Airbnb tailors custom travel packages with Vice Media
Aug. 15, 2017
Report: TV networks, cutting back ad loads, see falling revenue
Aug. 15, 2017
With progress made on brand safety, Google plans more granular ad filters
Aug. 14, 2017
Facebook acquires video editing startup to strengthen AR/VR tool kit
Aug. 14, 2017
Will blockchain upend digital advertising as we know it?
Aug. 14, 2017
Fox finds value in showing fewer TV ads
Aug. 14, 2017
Study: YouTube named most loved brand by children for second straight year
Aug. 11, 2017
Bud Light 'reintroduces' itself in back-to-basics campaign
Aug. 11, 2017
Campaign Trail: Cheetos' cheesy pop-up; Ikea's chill college tour; Chiquita's take on 'eclipse fever'
Aug. 11, 2017
GapKids and Lionsgate team for back-to-school campaign centered on inclusivity
Aug. 10, 2017
Facebook moves to stop unintentional mobile ad clicks
Aug. 9, 2017
Heineken goes broad with digital to boost brand awareness
Aug. 9, 2017
Study: Vimeo outdelivers YouTube on email KPIs
Aug. 8, 2017
Campaign Trail: Coke's trashy love story; McDonald's saucy posts; Friskies races into video
Aug. 4, 2017
Report: Facebook might actually be working on 2 new hardware products
Aug. 2, 2017
Pizza Hut's revamped loyalty program pays customers back in points, pizza
Aug. 2, 2017
Fanta revives The Fantanas mascots with a twist
July 31, 2017
Campaign Trail: P&G's 'The Talk,' 'The Emoji Movie,' Siri and The Rock
July 28, 2017
La Croix wins over millennial taste buds with Instagram micro-influencers
July 28, 2017
Facebook underscores marketing opportunity with short-form mobile video
July 27, 2017
Quilted Northern unrolls toilet paper wedding dress designs
July 26, 2017
Report: Google steps up fight against fraud, and its findings are alarming
July 24, 2017
Forrester: Tech doesn't hamper emotional connection between brands and consumers
July 19, 2017
Study: More than 80% of Gen Zers report social media influences shopping habits
July 18, 2017
How B-Reel helped Gorillaz throw a virtual house party for the end of the world
July 17, 2017
Facebook rolls out Messenger ads globally
July 12, 2017
Perrier's social-focused NYC pop-up stokes the 5 senses
July 11, 2017
Report: NFL losing top ad spenders as Viagra, Cialis drop out
July 10, 2017
Report: Facebook's ad growth continues to slow in Q2
July 6, 2017
Mazda highlights Japanese roots to attract Hispanic market
July 6, 2017
Facebook plans monthly release of new metrics, measurement tools to appease marketers
June 30, 2017
AMC's ad-free service hedges bets on draw of shows like 'The Walking Dead'
June 30, 2017
Ogilvy: Consumers value LGBT-inclusive brands, but authenticity is key
June 29, 2017
Where data wonks say social media sees the most success for marketers
June 21, 2017
Brands swing into 'Spider-Man' content with VR, AR experiences
June 21, 2017
Mars adds 2 digital execs to accelerate transformation, e-commerce business
June 20, 2017
McDonald's orders early end to long-standing Olympics sponsorship
June 19, 2017
W Hotels ties rewards to Frogger-like branded video game
June 16, 2017
Honda Odyssey has giant monsters battle in multichannel marketing push
June 14, 2017
Delta matches with Tinder on globe-spanning selfie wall
June 9, 2017
Snap buys Placed for $125M, sharpening location-based marketing strategy
June 6, 2017
With 'Wonder Woman,' Warner Bros. takes different marketing tack
June 6, 2017
The 6 biggest campaign wins and fails of 2017 so far — and what they mean for marketers
June 5, 2017
Burger King abdicates to actual king of Belgium
June 2, 2017
PepsiCo's Propel taps fitness influencers for on-demand Pandora stations
June 1, 2017
Study: Twitter tops social media platforms for world leaders
June 1, 2017
Papa John's serves up new global CMO
June 1, 2017
Coca-Cola's latest packaging play delivers access to music festivals
May 30, 2017
Snapchat parent snaps up a drone startup
May 30, 2017
Facebook details 3-step strategy for improving viewability
May 26, 2017
Walkers Crisps shuts down Twitter video push after troll takeover
May 26, 2017
Nando's tackled the inauguration with a bold campaign — and saw a 122% sales lift
May 24, 2017
Lexus, Mark Ronson help drivers tune up personal soundtracks
May 23, 2017
Google outlines 'AI first' future powered by visual search, voice-driven commerce and more
May 18, 2017
Facebook moves to punish Live videos that aren't actually live
May 16, 2017
Lady Gaga brings some pop to Snaps' new sticker pack
May 15, 2017
How marketers can weather influencer marketing's messy puberty phase
May 15, 2017
Twitter signs exclusive multiyear NFL live content deal
May 12, 2017
M&M's turns Times Square into an interactive 'ARcade' for new flavor
May 12, 2017
Snap spotlights command over millennials' attention amid stagnant Q1 growth
May 11, 2017
Pinterest upgrades visual search tech with QR capabilities
May 10, 2017
Forecast: Mobile biometric payments to hit 2B transactions this year
May 9, 2017
Report: Facebook's premium video content slate set to debut next month
May 8, 2017
Despite missing 2 hour mark, Nike's marathon stunt was a marketing win
May 8, 2017
Houzz app's AR upgrade turns living rooms into virtual showroom floors
May 8, 2017
A viral hit on Instagram, Sunny Co.'s red swimsuit promo gets Twitter skewering
May 5, 2017
Facebook's next big bets include Ad Breaks, linking ads to sales
May 4, 2017
Is Pokemon Go getting a 'Promos' feature?
May 3, 2017
Agencies voice concern over objectivity of consultancy audits
May 3, 2017
Snapchat opens up viewability into Snap Ad campaigns
May 2, 2017
Alexa steps further into Amazon's spotlight as Android app market shuts down
May 1, 2017
Report: Lyft surged amid Uber's Q1 woes
April 28, 2017
Study: Instagram edges up to YouTube for agency interest
April 27, 2017
Flaw in Hyundai mobile app opened door to vehicle theft
April 26, 2017
Gorillaz tap digital jukebox location data for 'Humanz' album launch
April 25, 2017
The New York Times crosses over to Snapchat Discover
April 25, 2017
Mondelez CMO departs for MediaLink consultancy
April 25, 2017
Coca-Cola shakes up a signature campaign to deepen personalization
April 20, 2017
Wikipedia's also not happy about that Burger King ad
April 19, 2017
Instagram Stories passes Snapchat for daily active users
April 17, 2017
Is Wendy's about to break a Twitter record?
April 13, 2017
In whopper of a story, Google Home plugs ears to Burger King ad
April 13, 2017
Facebook, topping 5M monthly advertisers, eyes SMBs for continued growth
April 11, 2017
'It's time for action': 3 ways brands are fighting a broken digital system
April 10, 2017
YouTube, in major shift, requires channels have 10K views to run ads
April 7, 2017
YouTube TV, Google's bid to conquer OTT, debuts in 5 markets
April 6, 2017
McDonald's CMO out amidst exec shakeup
April 6, 2017
EMarketer: Ad formats not native to Snapchat see little traction
April 5, 2017
UPDATE: Pepsi ad, championing unity through soft drink, gets savaged on social media
April 5, 2017
Snapchat expands Stories search with machine learning
April 3, 2017
Study: Instagram commands $1B influencer economy
April 3, 2017
Study: 64% of millennials cite Instagram as most 'narcissistic' social media app
March 31, 2017
Marriott tours influencers around the world in first original Snapchat series
March 31, 2017
Chase experience calls into question effectiveness of programmatic
March 31, 2017
Snapchat heads to 2018 Olympics with NBCUniversal
March 30, 2017
Facebook invests in new native ad units for Instant Articles
March 30, 2017
Facebook Stories might be the social giant's biggest play against Snapchat yet
March 29, 2017
The Economist Group taps interactive 3-D, VR to promote Porsche
March 28, 2017
Google faces pressure to reduce ad rates
March 28, 2017
How the American Heart Association won Giving Tuesday with help from social, search
March 28, 2017
Facebook's new Collection ad unit aims to bridge mobile video, commerce
March 24, 2017
IPG Mediabrands, investing 'tens of millions' in data, forms new executive role
March 24, 2017
Snapchat lines up first live video ad, major studio partnership
March 22, 2017
Apple joins Snapchat cloning craze with Clips
March 22, 2017
Havas halts UK ad spend on Google as brand safety assurances fall short
March 17, 2017
Facebook Stories — another Snapchat clone — sees broader rollout
March 16, 2017
Spotify, Waze cross-promote core app features
March 15, 2017
Don Draper's pitch for Heinz finally gets the greenlight after 50 years
March 14, 2017
Why big brands are cooling off on startup initiatives
March 14, 2017
WPP's Sorrell to Google: 'Step up' brand safety
March 13, 2017
Google's Video Intelligence API makes video searchable
March 9, 2017
Following early bullish period, is Facebook pulling back on Live?
March 7, 2017
Amazon's next Alexa devices will have phone, intercom capabilities
March 6, 2017
Report: Facebook hears pitches for TV-like content, with notable absences
March 6, 2017
How Wildlife Conservation Society tapped digital to grow '5 million strong'
March 6, 2017
Denny's cooks up Twitter meme, gets viral smash
March 3, 2017
UPDATE: Why the Snapchat IPO matters to marketers
March 2, 2017
Not just stylish, Pizza Hut's 'Pie Top' sneakers can also order pizza
March 2, 2017
Google's new 'playables' format embeds apps inside of ads
March 1, 2017
YouTube surpasses 1B daily viewing hours
Feb. 28, 2017
Disney trims digital media team, Maker Studios in integration
Feb. 27, 2017
YouTube, partner channels get new comScore mobile video measurements
Feb. 24, 2017
Is Snapchat 'just a fad'? Nearly half of surveyed US adults think so
Feb. 23, 2017
Twitter plans to double down on live video this year
Feb. 21, 2017
Snap Inc. touts vision as camera company on investor roadshow
Feb. 21, 2017
ComScore gets MRC verified for mobile viewability across ad offerings
Feb. 16, 2017
Trump's impact on brands: The story so far
Feb. 16, 2017
Report: Twitter plans major retool of its ad business
Feb. 14, 2017
Study: Super Bowl ads produced brand lift but little purchase consideration
Feb. 10, 2017
Pinterest deepens retail integrations with new visual search tech
Feb. 9, 2017
Twitter's ad revenue shrinks in bleak Q4
Feb. 9, 2017
Google grants publishers more granular control over ad categories
Feb. 8, 2017
Study: Ads showcasing diversity connect more with young consumers
Feb. 8, 2017
TV brands looking to extend reach, content turn to Snapchat
Feb. 7, 2017
8 digital marketing takeaways from Super Bowl LI
Feb. 7, 2017
Super Bowl throws spotlight on intersection of influencer marketing, destination viewing
Feb. 6, 2017
Snap Inc. partners with IPG's R/GA Ventures accelerator program
Feb. 3, 2017
Report: Facebook developing set-top box app for premium video content
Feb. 1, 2017
Facebook greatly expands third-party measurement partnerships
Jan. 31, 2017
IAB Tech Lab revamps Content Taxonomy standardization project
Jan. 31, 2017
Alphabet highlights YouTube, ad strategy beyond search in Q4 earnings
Jan. 27, 2017
PepsiCo tackles Super Bowl LI with multi-platform digital marketing play
Jan. 24, 2017
Duracell's new brand platform puts premium on trust
Jan. 24, 2017
With President Trump, brands, agencies report mixed feelings
Jan. 23, 2017
The media minefield: How can marketers start making better choices?
Jan. 23, 2017
YouTube to showcase 6-second ad format at Sundance
Jan. 20, 2017
Baidu leads way in leveraging AR for marketing
Jan. 19, 2017
Twitter to drop 'Buy' button in social commerce rollback
Jan. 18, 2017
Twitter integrates Vine's video-looping capabilties
Jan. 18, 2017
Sony Entertainment CEO is leaving to chair Snapchat
Jan. 17, 2017
Report: Ad tech firm Rubicon Project considering sale
Jan. 17, 2017
Facebook Audience Network ads reach 1B people monthly
Jan. 13, 2017
Pre-IPO, how does Snapchat's value hold up?
Jan. 13, 2017
Facebook unveils Journalism Project aimed at bolstering media relations, role
Jan. 11, 2017
Google's AR museum experiences hint at marketing potential
Jan. 10, 2017
Is marketing technology heading into a really boring year?
Jan. 10, 2017
Torture video might raise questions for marketers on Facebook Live
Jan. 6, 2017
Pandora launches mobile muted video, responsive display ads
Jan. 5, 2017
What 4 of last year's buzziest industry forecasts portend for 2017 and beyond
Jan. 4, 2017
Wendy's, Spotify cook up Branded Moments burger promotions
Jan. 4, 2017
Snapchat taps AI to boost ad targeting
Jan. 3, 2017
5 times Facebook showed it's still getting the hang of digital marketing in 2016
Dec. 30, 2016
Twitter is latest to add 360-degree live streaming
Dec. 29, 2016
IAB: US digital ad spend hits highest Q3 on record
Dec. 28, 2016
Disney to create original shows for Snapchat
Dec. 22, 2016
AT&T enlists Santa to thank loyalty members live on Facebook
Dec. 22, 2016
Airbnb gears up to join flight-booking business
Dec. 20, 2016
DOJ investigation deepens into agencies' alleged contract rigging
Dec. 20, 2016
Twitter finds new use for Vine
Dec. 19, 2016
Facebook Messenger debuts Snapchat-like camera, tests new AI features
Dec. 16, 2016
The year of the #sponsored post
Dec. 14, 2016
Facebook splits Oculus into 2 teams as VR tech accelerates
Dec. 14, 2016
Study: Marketers say AI will revolutionize industry even though most don't understand it
Dec. 14, 2016
Ahead of Trump, consumer confidence hits highest numbers since pre-recession
Dec. 12, 2016
Facebook admits to flubbing more metrics, outlines potential fixes
Dec. 9, 2016
Snap Inc., Turner extend partnership with original shows, collaborative ad sales
Dec. 8, 2016
Uber enters AI race with new development arm
Dec. 6, 2016
Automated imagination: How AI and machine-driven technology shaped marketing in 2016
Dec. 6, 2016
General Mills CMO Ann Simonds to depart amid major global restructuring
Dec. 6, 2016
Disney, Twitter bring Star Wars marketing into theater lobbies
Dec. 5, 2016
Can AI help Facebook police offensive content?
Dec. 2, 2016
WPP's GroupM launches massive data and digital services platform
Nov. 30, 2016
Ad blocking rates are dropping in Germany — will the US follow suit?
Nov. 28, 2016
Express taps influencers for holiday inspiration
Nov. 23, 2016
Pandora lets brands target based on genre
Nov. 22, 2016
Customer service chatbots: Holiday helper or nightmare 'employee'?
Nov. 22, 2016
Instagram Stories integrates live video
Nov. 21, 2016
Airbnb launches a print magazine
Nov. 21, 2016
Cheetos releases luxury holiday catalog, opens e-store
Nov. 21, 2016
Publicis Groupe merges Razorfish, SapientNitro
Nov. 18, 2016
Meet 'Miles,' BP's talking, AI-powered gas pump
Nov. 16, 2016
Twitter NBA live programming nets first big advertisers
Nov. 16, 2016
Following election, Facebook, Google grapple with bad news sites
Nov. 15, 2016
Are Snapchat's Spectacles more than just a 'toy'?
Nov. 14, 2016
Report: VR delivers big on engagement, emotional response
Nov. 10, 2016
6 takeaways for marketers from the 2016 presidential election
Nov. 9, 2016
Vine might not be dead yet
Nov. 7, 2016
Google, NFL make play for VR on Daydream View
Nov. 4, 2016
What Twitter's uncertain future means for marketers
Nov. 2, 2016
Twitter launches two new chatbot services
Nov. 1, 2016
Shoppable photos coming soon to Instagram
Nov. 1, 2016
What's Facebook dressing up as for Halloween? Snapchat, apparently
Oct. 31, 2016
Augmented reality gives brands some new tricks for Halloween
Oct. 27, 2016
Report: Twitter may lay off up to 8% of its workforce this week
Oct. 25, 2016
Does Zelle stand a chance against Venmo, others?
Oct. 25, 2016
P&G's Pritchard urges marketers to mend fences with agencies
Oct. 21, 2016
Twitter scoops up a VR manager — will 360 degree video follow?
Oct. 19, 2016
What marketers need to know about virtual reality — and why it may be worth a try
Oct. 18, 2016
Branded Moments bring vertical video ads to Spotify
Oct. 17, 2016
Salesforce officially turns away from potential Twitter bid
Oct. 14, 2016
Facebook names "The Sims" vet as head of Social VR
Oct. 13, 2016
NFL penalizes teams for sharing content online
Oct. 11, 2016
Study: Tapping Twitter for customer service results in up to 20% more consumer spend
Oct. 7, 2016
Heading into holidays, Amazon and Google showdown plays out in ads
Oct. 5, 2016
At Advertising Week's end, questions linger over utility of AORs
Oct. 3, 2016
4A's: Ad agencies short on diversity, sparking professional reflection
Sept. 29, 2016
Waze takes native-esque ads for a spin, with Dunkin' at the wheel
Sept. 27, 2016
Snapchat — or Snap Inc. — rebrands with eyewear, scannable codes
Sept. 26, 2016
Google pits YouTube impressions against TV with AdWords update
Sept. 26, 2016
Agencies hit with audits as transparency issue strains brand relationships
Sept. 23, 2016
Google starts chatbot chatter with API.ai acquistion
Sept. 21, 2016
Martin Sorrell talks Twitter past, present and future with Jack Dorsey
Sept. 19, 2016
Google's Universal App Campaigns can now target for in-app actions
Sept. 15, 2016
AdBlock Plus debuts marketplace for acceptable ads
Sept. 14, 2016

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