Jessica Deyo
EditorJess Deyo is an editor with Marketing Dive. An Ohio native, she graduated from Ohio University’s E.W. Scripps School of Journalism in 2020. Before joining Marketing Dive, she was an associate editor at a regional business magazine. She enjoys staying active outdoors and expanding her collection of plants.
138 articles by Jessica Deyo
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Honeycomb cereal, Terry Crews beseech kids to ‘bee amazing’ via AR
July 20, 2023 -
Coke helps festival-goers drop a track with generative AI music studio
July 18, 2023 -
Amazon resurfaces ‘spend less’ messaging for back-to-school ads
July 17, 2023 -
Bumble matches with ‘Barbie’ to help singles strike up conversations
July 13, 2023 -
6 campaigns that broke through the creative rut of H1 2023
July 11, 2023 -
NYT’s Wordle debuts new mobile ad format with DoorDash
July 6, 2023 -
Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game
June 27, 2023 -
Circle K pilots new Rewarded AR ads in Pokémon Go
June 22, 2023 -
Pinterest doubles down on vertical video for seasonal ad strategy
June 15, 2023 -
Crayola extends content strategy to Pinterest, TikTok following strong YouTube results
June 14, 2023 -
Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’
June 8, 2023 -
Apple focuses on personal experiences for iOS 17 at WWDC reveal
June 6, 2023 -
Sprite remixes ‘Rapper’s Delight’ for summer-long hip-hop celebration
June 5, 2023 -
How legacy beauty brands are aging down to reach Gen Z
June 2, 2023 -
Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’
June 1, 2023 -
Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs
May 25, 2023 -
71% of CMOs lack the budget needed to execute marketing strategy in 2023
May 23, 2023 -
Meta makes it easier to apply deals in-feed for Facebook
May 22, 2023 -
L.L. Bean ditched social media for May — here’s how it’s going so far
May 18, 2023 -
Google boosts AI chatbot Bard with visual search, third-party plug-ins
May 11, 2023 -
Minute Maid’s first global campaign supports new unified visual identity
May 9, 2023 -
Oatly challenges Big Dairy over climate impact with free advertising offer
May 8, 2023 -
Inside Chipotle’s record-breaking Twitter promotion
May 4, 2023 -
YouTube embellishes Shorts ads as monetization struggles endure
May 2, 2023 -
Snap credits first quarterly revenue drop to shifting ad biz
May 1, 2023