Chris Kelly
ReporterChris is a reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
595 articles by Chris Kelly
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Campaign Trail: Guerlain engages AI to take its iconic bottle back to the future
July 21, 2023 -
Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings
July 20, 2023 -
Taco John’s abandons Taco Tuesday trademark, issues charity challenge
July 19, 2023 -
Havas boosts creative offering with Uncommon acquisition
July 17, 2023 -
How the Hollywood shutdown could disrupt the ad market
July 17, 2023 -
Roku parties with ‘Barbie,’ adds Shopify checkout
July 14, 2023 -
TikTok comes to Redbox kiosks as part of OOH push
July 13, 2023 -
Target elevates 17-year veteran to CMO
July 12, 2023 -
Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench
July 11, 2023 -
Taco Bell revives coin drop game from aughts to boost mobile app
July 11, 2023 -
Truly Hard Seltzer launches zero gravity pop-up bar
July 10, 2023 -
Campaign Trail: Samsonite taps into nostalgia for golden age of travel
July 7, 2023 -
The Body Shop teams with HeadCount to continue purpose-driven work
July 6, 2023 -
Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’
July 5, 2023 -
Anheuser-Busch looks beyond backlash with people-focused campaign
June 28, 2023 -
Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return
June 26, 2023 -
Campaign Trail: U by Kotex unapologetically normalizes periods
June 23, 2023 -
Bud Light looks to rebound from controversy with huge summer push
June 22, 2023 -
Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up
June 21, 2023 -
Why brands like Wendy’s are remixing old songs into new jingles
June 20, 2023 -
Domino’s delivers anywhere on the map with latest tech innovation
June 19, 2023 -
Walmart’s ad biz finds early success with video partners like Roku
June 15, 2023 -
Heinz connects with past viral stars for new sauce drops
June 13, 2023 -
7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign
June 12, 2023 -
Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life
June 9, 2023