2023年澳洲幸运五开奖结果-澳洲五视频直播官网 The Latest
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Honeycomb cereal, Terry Crews beseech kids to ‘bee amazing’ via AR
The tie-up includes an immersive obstacle course game and a slew of motivational messages starring Crews, both available via QR code.
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Retrieved from TikTok on July 20, 2023
TikTok, FIFA strike creator-driven content partnership for Women’s World Cup
The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament.
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General Motors taps CVS Health veteran as CMO
Norm de Greve was praised for his digital transformation know-how and is familiar with the business thanks to past work at agency Digitas.
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Taco John’s abandons Taco Tuesday trademark, issues charity challenge
Taco Bell CEO Mark King called the move a “shared victory for taco allies everywhere” but stopped short of taking up Taco John’s challenge.
Updated July 19, 2023 -
Coke helps festival-goers drop a track with generative AI music studio
The immersive experience generates a song, music video and album cover after attendees answer a series of questions.
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Coors Light tackles soccer ‘fanxiety’ ahead of Leagues Cup with novelty scarf
Ahead of the tournament’s relaunch, the brewer is looking to put its mark on the soccer space with a scarf intended to help fans cool down.
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Retrieved from Meta on November 23, 2022Column
Sociable: Meta releases advanced Llama 2 large language model to power new AI experiences
Also, a newly expanded partnership will enable developers using Microsoft tools to choose between Meta’s Llama and OpenAI’s GPT models when building AI experiences.
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Sonesta chief brand officer on building name recognition in a crowded market
The hotel company’s marketing team has had to think creatively about how to build awareness for the “80-year-old startup.”
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How the Hollywood shutdown could disrupt the ad market
Advertisers will be closely watching how a lack of new content affects their plans in the face of dual strikes by actors and writers.
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Why marketers may want to make agency reviews a last resort
The average review process costs marketers and agencies upwards of $1 million, along with hampering productivity for months, per new research.
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Ikea gives a peek into college life with TikTok anime series
The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer.
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Amazon resurfaces ‘spend less’ messaging for back-to-school ads
Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.
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A24 horror film ‘Talk To Me’ comes to life in Fortnite integration
Players of the gaming platform’s “Deadpines: Zombie Survival” title can follow aspects of the film’s storyline ahead of its July 28 debut.
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Havas boosts creative offering with Uncommon acquisition
The award-winning UK shop will retain its brand and the ability to make its own decisions across its client partners, internal team and creative output.
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OMD tops media agency rankings
Big Six-owned media agencies and major independent media agencies saw 8% overall growth over 2021, per a COMvergence report.
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Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh
“Pierced by Claire’s” is a new visual identity and marketing effort aimed at a cohort of younger Gen Zers and older members of Generation Alpha.
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Deep Dive
Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench
The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond.
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Deep Dive
6 campaigns that broke through the creative rut of H1 2023
Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.
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Deep Dive
Marketing in 2023: H1 by the numbers
Measurement uncertainty, budget changes and platform shifts were top of mind.
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Bear Naked helps identify nudity-friendly hiking trails with GPS app
Hikers are encouraged to review over 300 trails on the Gaia app to see which can be trekked naked while chronicling their experiences on social media.
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Roku parties with ‘Barbie,’ adds Shopify checkout
The tie-up with the upcoming film includes a banner ad placed on Roku screens along with a QR code that consumers can scan to buy tickets.
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Bumble matches with ‘Barbie’ to help singles strike up conversations
Users of the dating app can match with a variety of Barbies and Kens to receive uplifting messages in the days leading up to the film’s debut.
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Retrieved from Threads on July 12, 2023Column
Sociable: Early data for brands on Threads shows good engagement
McDonald’s and other brands already active on Threads are generating more likes per post in the app than they’re seeing on Twitter, new data shows.
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7-Eleven debuts digital collectibles
Customers can mix their favorite Slurpee flavors in a virtual Vibe Check Machine to get the collectible, which can be minted as an NFT.
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Target elevates 17-year veteran to CMO
Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection.